IT Channel Definitions

This glossary explains the meaning of key words and phrases that information technology (IT) and business professionals use when discussing IT channels and related software products. You can find additional definitions by visiting WhatIs.com or using the search box below.

  • I

    IT distributor

    An IT channel distributor is a business that acts as an intermediary between vendors and value-added resellers (VARs) or system integrators (SIs) in the distribution of software or hardware.

  • IT reseller

    An IT reseller is an intermediary entity in the distribution channel that purchases software and/or hardware from the manufacturer or some other entity, such as a wholesaler or a distributor, and sells it to consumers.

  • J

    Jamcracker

    Jamcracker Services Delivery Network (JSDN) is a platform for purchasing and managing public and private cloud computing services.

  • K

    keyword stuffing

    Keyword stuffing is the practice of inserting a large number of keywords into Web page content and meta tags in the attempt to artificially increase the page's ranking in search results.

  • L

    Large Account Reseller (LAR)

    A large account reseller (LAR) is a label used by Microsoft to identify its largest value-added resellers (VARs). 

  • lead generator

    A lead generator is any marketing-related activity intended to publicize the availability of a vendor's product or service...(Continued)

  • line card

    A line card is: 1) A printed brochure that lists the names, descriptions and the manufacturers of products sold by a third party, like a distributor, sales representative or value-added reseller (VAR). 2) An electronic circuit on a circuit board that interfaces between subscribers to a telecommunications network and the rest of the network.

  • sales lead

    A sales lead is a potential sales contact, an individual or organization that expresses an interest in your goods or services.

  • M

    managed hosting

    Managed hosting is an IT provisioning model in which a service provider leases dedicated servers and associated hardware to a single customer and manages those systems on the customer's behalf.

  • managed IT service

    A managed IT service is an information technology (IT) task provided by a third-party contractor and delivered to a customer.

  • managed network security services

    Managed network security services are third-party service providers, solution providers or value-added resellers that can be hired to outsource tasks or processes related to network security.

  • Managed security service provider (MSSP)

    A managed security service provider (MSSP) is an IT service provider that provides an organization with some amount of cybersecurity monitoring and management, which may include virus and spam blocking, intrusion detection, firewalls and virtual private network (VPN) management.

  • managed service provider (MSP)

    A managed service provider (MSP) is a company that remotely manages a customer's IT infrastructure and/or end-user systems, typically on a proactive basis and under a subscription model.

  • market development funds (MDF)

    Market development funds (MDF) are a resource that a vendor grants to its indirect sales channel partners to help the channel with sales and marketing programs.

  • Microsoft Intune

    Microsoft Intune is a cloud-based enterprise mobility management tool that aims to help organizations manage the mobile devices employees use to access corporate data and applications, such as email.

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