IT Channel Definitions

This glossary explains the meaning of key words and phrases that information technology (IT) and business professionals use when discussing IT channels and related software products. You can find additional definitions by visiting WhatIs.com or using the search box below.

  • C

    channel partner portal

    A channel partner portal is a web-based application that provides a vendor's established partners (usually distributors, resellers, service providers or other strategic partners) with access to deal registration, marketing resources, pricing and sales information for products and services, as well as technical details and support that are unavailable to other end users.

  • channel partner rules of engagement (ROE)

    Channel partner rules of engagement are a component of the sales relationship between an IT vendor and its channel partner community.

  • channel strategy

    A channel strategy is a vendor's plan for moving a product or a service through the chain of commerce to the end customer.

  • Cisco Cloud Builder

    Cisco Cloud Builder is one of three tracks within the Cisco Cloud Partner Program. The other two tracks of the program are Cloud Provider and Cloud Services Reseller.

  • Cisco Cloud Partner Program

    The Cisco Cloud Partner Program is an initiative by Cisco to help its channel partners enter the cloud computing marketplace. The Cisco Cloud Partner Program consists of three tracks: Cloud Builder, Cloud Provider and Cloud Services Reseller.

  • Citrix Cloud Provider Program

    The Citrix Cloud Provider Program is an invitation-only partner program for cloud computing service providers.

  • Citrix Solution Advisor

    Citrix Solution Advisor is Citrix Systems Inc.'s global channel partner program for partners who plan, design, implement and maintain Citrix products for customers.

  • clean install

    A clean install is a software installation in which any previous version is removed.

  • cloud adaptor

    A cloud adaptor is a software utility that controls the transfer of information between local back office systems and a cloud provider.

  • cloud aggregator

    A cloud aggregator is a type of cloud broker that packages and integrates multiple cloud computing services into one or more composite services.

  • cloud broker

    A cloud broker is a third-party individual or business that acts as an intermediary between the purchaser of a cloud computing service and the sellers of that service.  

  • cloud ecosystem

    A cloud ecosystem is a complex system of interdependent components that all work together to enable cloud services.

  • cloud integrator

    A cloud integrator is a product or service that helps a business negotiate the complexities of cloud migrations. 

  • cloud marketplace

    A cloud marketplace is an online storefront, operated by a cloud provider, through which customers may subscribe to Software as a Service (SaaS) applications that are built on, integrate with or complement the cloud provider's main infrastructure, platform or software service.

  • cloud portability

    Cloud portability is the ability to move applications and data from one cloud computing environment to another with minimal disruption.

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