IT Channel Definitions

This glossary explains the meaning of key words and phrases that information technology (IT) and business professionals use when discussing IT channels and related software products. You can find additional definitions by visiting WhatIs.com or using the search box below.

  • U

    U.S. Navy purchasing abbreviations and acronyms

    U.S. Navy purchasing abbreviations and acronyms

  • uncloud (de-cloud)

    The term uncloud describes the action or process of removing applications and data from a cloud computing platform.

  • US Department of Commerce purchasing abbreviations and acronyms

    Abbreviations used by the United States Department of Commerce

  • user self-provisioning

    User self-provisioning, also known as cloud self-service, is a system that allows end users to set up and launch applications and services in a cloud computing environment without the direct intervention of an IT organization or a service provider.

  • V

    value-added reseller (VAR)

    A value-added reseller (VAR) is a company that resells software, hardware and networking products and provides value beyond order fulfillment.

  • VAR agreement (value-added reseller agreement)

    A VAR agreement is a legal contract between a manufacturer and a value-added reseller that specifies details of the rights and obligations of both parties.

  • VAR-to-VAR

    VAR-to-VAR is a business model based on cooperation between value-added resellers (VARs) that allows the companies to obtain professional services and solutions outside their specialties or geographic areas... (Continued)

  • vCIO (virtual CIO)

    A vCIO, or virtual CIO, serves as an organization's chief information officer, but is a contractor rather than a regular employee.

  • vendor neutral

    Vendor neutrality is a business and design approach that seeks to ensure broad compatibility and interchangeability of products and technologies. The model encompasses non-proprietary design principles and unbiased business practices.

  • vertical market

    A vertical market is a particular industry or group of enterprises in which similar products or services are developed and marketed using similar methods (and to whom goods and services can be sold).

  • VMware Partner Network

    The VMware Partner Network is a global channel partner program with benefits and support to provide VMware's virtualization and cloud technology.

  • W

    share of wallet (SOW) or wallet share

    Share of wallet (SOW) is a marketing metric used to calculate the percentage of a customer's spending for a type of product or service that goes to a particular company.

  • white label cloud service

    A white label cloud service is a cloud provider that sells customers resources that they can, in turn, offer to their own customers under their own brand.

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