Running an MSP Definitions

  • A

    Apple Authorized Service Provider (Apple AASP)

    An Apple Authorized Service Provider (AASP) is a business that provides repair services for Apple products.

  • AT&T Synaptic Compute as a Service

    AT&T Synaptic Compute as a Service is an infrastructure as a service (IaaS) offering that allows software developers and business customers to access virtualized servers in an AT&T data center on a pay-per-use basis. 

  • B

    best and final offer

    For negotiated procurements, a contractor's final offer following the conclusion of discussions.

  • break/fix

    For IT services companies, break/fix is a method of providing IT support to customers. Services are generally fee-based and rely on a customer contacting the IT services company when repairs and upgrades are needed.

  • C

    channel captain

    A channel captain is the individual or organization responsible for managing a particular distribution channel and overseeing channel partnerships. The channel captain is usually a channel member.

  • channel partner

    A channel partner is a person or organization that provides services or sells products on behalf of a software, hardware, networking or cloud services vendor. Value-added resellers (VARs), systems integrators (SIs), consultants, managed service providers (MSPs), original equipment manufacturers (OEMs), distributors and independent software vendors (ISVs) may all be called channel partners.

  • Cisco Cloud Partner Program

    The Cisco Cloud Partner Program is an initiative by Cisco to help its channel partners enter the cloud computing marketplace. The Cisco Cloud Partner Program consists of three tracks: Cloud Builder, Cloud Provider and Cloud Services Reseller.

  • Citrix Cloud Provider Program

    The Citrix Cloud Provider Program is an invitation-only partner program for cloud computing service providers.

  • CompTIA practice test (Computing Technology Industry Association practice test)

    The CompTIA practice test (Computing Technology Industry Association practice test) is a sample exam designed to prepare technology professionals and students for a CompTIA certification exam.

  • CONUS (continental United States)

    Refers to the continental United States. To state that delivery is CONUS is to say that delivery could be anywhere in the continental U.S.

  • IT consultant

    A consultant is an experienced individual in a given field who provides expert advice for a fee. Consultants typically work as independent contractors and are hired on a short-term basis. A consultant may also be an employee at a consulting firm.

  • D

    Defense Contract Management Agency (DCMA)

    The Defense Contract Management Agency (DCMA) is a component of the United States Department of Defense (DoD) that works with defense contractors to ensure government services and supplies are delivered on time, come at the expected cost and satisfy all performance requirements.

  • Dell EMC Partner Program

    The Dell EMC Partner Program is an international channel partner program that provides partners with business development, sales and marketing resources.

  • E

    Eucalyptus

    Eucalyptus is an open source software platform for implementing Infrastructure as a Service (IaaS) in a private or hybrid cloud computing environment.

  • F

    feedback loop

    A feedback loop is a system where some portion or all of the output produced by the system returns as input, effecting the succeeding processes of that system in some way.

  • freemium

    Freemium is a way of promoting services by offering the basic features at no cost, charging a premium only for supplemental features. The term, which is a combination of the words 'free' and 'premium,' was coined by Jarid Lukin of Alacra in 2006 after venture capitalist Fred Wilson came up with the idea... (Continued)

  • full and open competition

    With respect to a contract action, "full and open" competition means that all responsible sources are permitted to compete.

  • H

    Hardware as a Service (HaaS)

    Hardware as a Service (HaaS) is a service provision model for hardware that is defined differently in managed services and grid computing contexts... (Continued)

  • Hardware as a Service (in grid computing)

    Hardware as a Service (Haas), in a grid computing context, is a pay-as-you-go model for accessing a provider's infrastructure and CPU power... (Continued)

  • hardware-as-a-service (in managed services)

    Hardware-as-a-service (HaaS) is a procurement model that is similar to leasing or licensing in which hardware that belongs to a managed service provider (MSP) is installed at a customer's site and a service level agreement (SLA) defines the responsibilities of both parties.

  • HP CloudAgile Service Provider Program

    HP CloudAgile Service Provider Program is an initiative aimed at cloud and telecommunication providers, hosting service providers, system integrators and value-added resellers (VARs) in the cloud market.

  • K

    keyword stuffing

    Keyword stuffing is the practice of inserting a large number of keywords into Web page content and meta tags in the attempt to artificially increase the page's ranking in search results.

  • L

    Large Account Reseller (LAR)

    A large account reseller (LAR) is a label used by Microsoft to identify its largest value-added resellers (VARs). 

  • lead generator

    A lead generator is any marketing-related activity intended to publicize the availability of a vendor's product or service...(Continued)

  • line card

    A line card is: 1) A printed brochure that lists the names, descriptions and the manufacturers of products sold by a third party, like a distributor, sales representative or value-added reseller (VAR). 2) An electronic circuit on a circuit board that interfaces between subscribers to a telecommunications network and the rest of the network.

  • M

    managed IT service

    A managed IT service is an information technology (IT) task provided by a third-party contractor and delivered to a customer.

  • Managed security service provider (MSSP)

    A managed security service provider (MSSP) is an IT service provider that provides an organization with some amount of cybersecurity monitoring and management, which may include virus and spam blocking, intrusion detection, firewalls and virtual private network (VPN) management.

  • managed service provider (MSP)

    A managed service provider (MSP) is a company that remotely manages a customer's IT infrastructure and/or end-user systems, typically on a proactive basis and under a subscription model.

  • market development funds (MDF)

    Market development funds (MDF) are a resource that a vendor grants to its indirect sales channel partners to help the channel with sales and marketing programs.

  • Microsoft Intune

    Microsoft Intune is a cloud-based enterprise mobility management tool that aims to help organizations manage the mobile devices employees use to access corporate data and applications, such as email.

  • monthly recurring revenue (MRR)

    Monthly recurring revenue (MRR) is income a company can reliably anticipate every 30 days and one of the key metrics for channel partner companies.

  • N

    not for resale (NFR)

    Not for resale (NFR) is a designation for products that vendors give to their channel partners for testing and educational purposes with the understanding that the channel partner will not resell those products.

  • P

    partner specialization

    A partner specialization is a designation achieved when a value-added reseller, integrator or solution provider has demonstrated a particular expertise specified by its vendor.

  • prime contract

    A prime contract is any contract or contractual action that is awarded directly to a contractor by the U.S. Federal Government for the purpose of obtaining equipment, supplies, materials, or services of any kind.

  • professional services

    A professional service is an intangible product that a contractor or product vendor sells to help a customer manage a specific part of their business.

  • professional services automation (PSA)

    Professional services automation (PSA) is a type of software application suite that provides a service business with the functionality it needs to manage core business processes.

  • R

    Red Hat Certified Cloud Provider

    A Red Hat Certified Cloud Provider is a member in the company's cloud partner program that has met requirements to offer Red Hat products and services in a cloud computing environment.

  • Red Hat Cloud Partner Program

    The Red Hat Cloud Partner Program is an initiative offering Red Hat certification for cloud providers.

  • reseller

    In information technology, a reseller is a company that typically purchases IT products or services from a product manufacturer, distributor or service provider and then markets them to customers.

  • RMM software (remote monitoring and management software)

    RMM software (remote monitoring and management software) is a type of application that IT service providers use to maintain their clients' IT infrastructure and systems.

  • role sharing

    Role sharing occurs when an individual within a VAR or other solution provider's organization assumes multiple roles such as "sales engineer", "field engineer", "account manager" or other roles... (Continued)

  • S

    IT solution

    An information technology (IT) solution is a set of related software programs and/or services that are sold as a single package.

  • SaaSgrid

    SaaSGrid is an application server and integrated framework for software as a service (SaaS) applications.

  • sales certification

    A sales certification is a designation given to a channel professional once he or she has gained an amount of expertise that a vendor considers necessary to sell a given product.

  • sales lead

    A sales lead is a potential sales contact, individual or organization that expresses an interest in your goods or services.

  • sales performance management (SPM)

    Sales performance management (SPM) is the practice of monitoring and guiding personnel to improve their ability to sell products or services. 

  • service-level agreement (SLA)

    A service-level agreement (SLA) is a contract between a service provider and its customers that documents what services the provider will furnish and defines the service standards the provider is obligated to meet.

  • SlapOS

    SlapOS (Simple Language for Accounting and Provisioning Operating System) is an open source operating system for distributed cloud computing.

  • solution provider

    A solution provider is a vendor, a service provider or a value-added reseller (VAR) that comprehensively handles the project needs of their client from concept to installation through support... (Continued)

  • Standard Industrial Classification Code

    The Standard Industrial Classification Code is a category within the Standard Industrial Classification (SIC) system, which was established to classify all industries in the US economy. The SIC code is displayed as a two-digit code that designates a major industry group coupled with a second two-digit code designates a subcategory. The SIC system is administered by the Statistical Policy Division of the U.S. Office of Management and Budget (OMB).

  • statement of work (SOW)

    A statement of work (SOW), in project management, is a document in which a contracting officer or chief procurement officer (CPO) specifies the objectives and deliverables for a particular project or service contract.

  • subcontract

    A subcontract is a contract between a prime contractor and a subcontractor to furnish supplies or services for the performance of a prime contract or subcontract.

  • Symantec.cloud Service Provider Program

    The Symantec.cloud Service Provider Program is Symantec’s partner program for managed service providers, hosted application providers, Internet service providers and telecommunication companies.

  • T

    TIN (Taxpayer Identification Number)

    A Taxpayer Identification Number (TIN), in the United States, is a unique nine-digit number for identifying an individual, business or other entity in tax returns and additional documents filed with the Internal Revenue Service (IRS).

  • Tsunami UDP

    Tsunami UDP is an open source file transfer protocol that enables high-speed data transfer over network paths with a large bandwidth delay product.

  • turnkey solution provider

    A turnkey solution provider is a solution provider that offers limited consultation and one or more established product packages that allow only minimal configuration... (Continued)

  • V

    value-added reseller (VAR)

    A value-added reseller (VAR) is a company that resells software, hardware and networking products and provides value beyond order fulfillment.

  • VAR agreement (value-added reseller agreement)

    A VAR agreement is a legal contract between a manufacturer and a value-added reseller that specifies details of the rights and obligations of both parties.

  • VAR-to-VAR

    VAR-to-VAR is a business model based on cooperation between value-added resellers (VARs) that allows the companies to obtain professional services and solutions outside their specialties or geographic areas... (Continued)

  • vCIO (virtual CIO)

    A vCIO, or virtual CIO, serves as an organization's chief information officer, but is a contractor rather than a regular employee.

  • vendor neutral

    Vendor neutrality is a business and design approach that seeks to ensure broad compatibility and interchangeability of products and technologies. The model encompasses non-proprietary design principles and unbiased business practices.

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