G - Definitions
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G
go-to-market strategy
A go-to-market strategy (GTM strategy) is an action plan that specifies how a company will bring a new product or service to market while reaching its target customers.
A go-to-market strategy (GTM strategy) is an action plan that specifies how a company will bring a new product or service to market while reaching its target customers.
Developments this week at Insight, Westcon-Comstor, Infinigate UKI, Assured Data Protection and TP-Link, and Palo Alto Networks
Comms player Mitel introduces unified partner programme with increased enablement and a focus on differentiation
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