Partner program news Definitions

  • A

    Apple Authorized Reseller (AAR)

    An Apple Authorized Reseller (AAR) is a business partner that has entered into a contractual relationship with Apple Computer Inc., to sell software and/or hardware products.

  • authorized service provider (ASP)

    An authorized service provider (ASP) is an organization that a product manufacturer has deemed qualified to service products covered under the manufacturer's warranty.

  • C

    channel partner

    A channel partner is a person or organization that provides services or sells products on behalf of a software, hardware, networking or cloud services vendor. Value-added resellers (VARs), systems integrators (SIs), consultants, managed service providers (MSPs), original equipment manufacturers (OEMs), distributors and independent software vendors (ISVs) may all be called channel partners.

  • channel partner portal

    A channel partner portal is a web-based application that provides a vendor's established partners (usually distributors, resellers, service providers or other strategic partners) with access to deal registration, marketing resources, pricing and sales information for products and services, as well as technical details and support that are unavailable to other end users.

  • channel strategy

    A channel strategy is a vendor's plan for moving a product or a service through the chain of commerce to the end customer.

  • Citrix Solution Advisor

    Citrix Solution Advisor is Citrix Systems Inc.'s global channel partner program for partners who plan, design, implement and maintain Citrix products for customers.

  • corporate account manager (CAM)

    In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills and a thorough knowledge of the channel.

  • D

    Dell EMC Partner Program

    The Dell EMC Partner Program is an international channel partner program that provides partners with business development, sales and marketing resources.

  • direct market reseller (DMR)

    A direct market reseller (DMR), also known as an e-tailer, is a company that sells directly to consumers online without operating storefront operations of any kind... (Continued)

  • distribution channel

    A distribution channel is the network of individuals and organizations involved in getting a product or service from the producer to the customer. Distribution channels are also known as marketing channels or marketing distribution channels.

  • distributor agreement (distribution agreement)

    A distributor agreement, also known as a distribution agreement, is a contract between channel partners that stipulates the responsibilities of both parties.

  • F

    Full Packaged Product (FPP)

    Full Packaged Product (FPP) is the retail version of a Microsoft licensed product. FPPs are sold in stores in shrink-wrapped boxes.

  • H

    HP Channel Services Network (HP CSN)

    HP Channel Services Network (HP CSN) is a Web-based management system and membership program for HP's authorized channel service partners.

  • HP Partner First Program (formerly HP PartnerOne program)

    HP Partner First is a channel partner program that provides resources and benefits for value-added resellers (VARs), systems integrators (SIs), service providers, hosting providers, independent software vendors (ISVs), distributors and other businesses that want to collaborate with HP Inc.

  • HPE Partner Ready Program

    The HPE Partner Ready Program is a global partner program that rewards and supports Hewlett Packard Enterprise's channel alliances.

  • I

    IBM PartnerWorld

    IBM PartnerWorld is a program run by IBM that outlines how the company works with IBM Business Partners such as VARs, systems integrators, managed service providers, consultants and independent software vendors.

  • Intel Technology Provider

    The Intel Technology Provider program is Intel Corp.'s partner program designed to support the sales and marketing efforts of channel partners who specify, design, build or resell Intel-based technology products.

  • ISV (independent software vendor)

    An ISV (independent software vendor) makes and sells software products that run on one or more computer hardware or operating system (OS) platforms.

  • IT distributor

    An IT channel distributor is a business that acts as an intermediary between vendors and value-added resellers (VARs) or system integrators (SIs) in the distribution of software or hardware.

  • N

    NetApp Insight

    NetApp Insight is an annual technical conference series for NetApp, a computer storage and data management company. 

  • O

    OEM (original equipment manufacturer)

    OEM, or original equipment manufacturer, is a broad term that describes a web of relationships among IT hardware vendors, hardware component makers, software vendors and channel partners such as resellers and distributors.

  • Oracle PartnerNetwork (OPN)

    Oracle PartnerNetwork, also known as OPN, is a channel partner program that provides resources and benefits for value-added resellers, independent software vendors and other businesses that want to collaborate with Oracle.

  • P

    partner

    A partner is a member in a partnership, an entity in which both the profits or losses of a business or other venture are shared between all members. Corporations favor partnerships because of a taxation structure that eliminates dividend taxes upon the profits of owners. (Continued)

  • partner account manager (PAM)

    A partner account manager is a job title within a vendor organization that uses channel partners to sell its products or services.

  • S

    Symantec PartnerNet

    Symantec PartnerNet is web-based portal that was developed by security vendor Symantec to provide information, tools and benefits to its channel partner community.

  • T

    tier 1 vendor

    A tier 1 vendor is one of the largest and most well known in its field -- often enjoying national or international recognition and acceptance...(Continued)

  • tier 2 vendor

    A tier 2 vendor is a smaller and less well-known provider as compared to a tier 1 vendor and is often also limited in its geographic coverage as well... (Continued)

  • V

    VMware Partner Network

    The VMware Partner Network is a global channel partner program with benefits and support to provide VMware's virtualization and cloud technology.

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