Business management strategies Definitions

  • A

    Apple Authorized Service Provider (Apple AASP)

    An Apple Authorized Service Provider (AASP) is a business that provides repair services for Apple products.

  • authorized service provider (ASP)

    An authorized service provider (ASP) is an organization that a product manufacturer has deemed qualified to service products covered under the manufacturer's warranty.

  • B

    best and final offer

    For negotiated procurements, a contractor's final offer following the conclusion of discussions.

  • C

    channel captain

    A channel captain is the individual or organization responsible for managing a particular distribution channel and overseeing channel partnerships. The channel captain is usually a channel member.

  • CONUS (continental United States)

    Refers to the continental United States. To state that delivery is CONUS is to say that delivery could be anywhere in the continental U.S.

  • D

    Defense Contract Management Agency (DCMA)

    The Defense Contract Management Agency is the government agency that overseas administration of origin inspection contracts, dispatches quality assurance reports and audits/monitors subcontracting plans.

  • distribution channel

    A distribution channel is the network of individuals and organizations involved in the process of moving a product or service from the producer to the end user.

  • F

    freemium

    Freemium is a way of promoting services by offering the basic features at no cost, charging a premium only for supplemental features. The term, which is a combination of the words 'free' and 'premium,' was coined by Jarid Lukin of Alacra in 2006 after venture capitalist Fred Wilson came up with the idea... (Continued)

  • full and open competition

    With respect to a contract action, "full and open" competition means that all responsible sources are permitted to compete.

  • K

    keyword stuffing

    Keyword stuffing is the practice of inserting a large number of keywords into Web page content and meta tags in the attempt to artificially increase the page's ranking in search results.

  • L

    Large Account Reseller (LAR)

    A large account reseller (LAR) is a label used by Microsoft to identify its largest value-added resellers (VARs). 

  • lead generator

    A lead generator is any marketing-related activity intended to publicize the availability of a vendor's product or service...(Continued)

  • line card

    A line card is: 1) A printed brochure that lists the names, descriptions and the manufacturers of products sold by a third party, like a distributor, sales representative or value-added reseller (VAR). 2) An electronic circuit on a circuit board that interfaces between subscribers to a telecommunications network and the rest of the network.

  • sales lead

    A sales lead is a potential sales contact, an individual or organization that expresses an interest in your goods or services.

  • M

    managed IT service

    A managed IT service is an information technology (IT) task provided by a third-party contractor and delivered to a customer.

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