IT Channel Definitions

This glossary explains the meaning of key words and phrases that information technology (IT) and business professionals use when discussing IT channels and related software products. You can find additional definitions by visiting WhatIs.com or using the search box below.

  • A

    administrator code

    In government contracting, an administrator code (AC), like a buyer code (BC), is a code assigned to each Post Award Administrator. It is generally referenced on the cover sheet of the award.

  • Apple Authorized Reseller (AAR)

    An Apple Authorized Reseller (AAR) is a business partner that has entered into a contractual relationship with Apple Computer Inc., to sell software and/or hardware products.

  • Apple Authorized Service Provider (Apple AASP)

    An Apple Authorized Service Provider (AASP) is a business that provides repair services for Apple products.

  • application rationalization (AR)

    Application rationalization is the process of identifying which business applications should be kept, replaced, retired or consolidated across an organization to improve business operations.

  • AT&T Synaptic Compute as a Service

    AT&T Synaptic Compute as a Service is an infrastructure as a service (IaaS) offering that allows software developers and business customers to access virtualized servers in an AT&T data center on a pay-per-use basis. 

  • authorized service provider (ASP)

    An authorized service provider (ASP) is an organization that a product manufacturer has deemed qualified to service products covered under the manufacturer's warranty.

  • Automated Best Value System (ABVS)

    Automated Best Value System is a calculated formula that assesses past performance based on quality, delivery and packaging performance.

  • automated provisioning

    Automated provisioning is the ability to deploy an information technology or telecommunications service by using predefined procedures that are carried out electronically without requiring human intervention.

  • B

    backside bus

    In a personal computer with an Intel processor chipset that includes a Dual Independent Bus (DIB), the frontside bus is the data path and physical interface between the processor and the main memory (RAM).

  • best and final offer

    For negotiated procurements, a contractor's final offer following the conclusion of discussions.

  • break/fix

    For IT services companies, break/fix is a method of providing IT support to customers. Services are generally fee-based and rely on a customer contacting the IT services company when repairs and upgrades are needed.

  • broad agency announcement (BAA)

    A broad agency announcement (BAA) is a notice from the government that requests scientific or research proposals from private firms concerning certain areas of interest to the government.

  • C

    channel captain

    A channel captain is the individual or organization responsible for managing a particular distribution channel and overseeing channel partnerships. The channel captain is usually a channel member.

  • channel conflict

    Channel conflict is a situation in which channel partners have to compete against one another or a vendor's internal sales department.

  • channel partner

    A channel partner is a person or organization that provides services or sells products on behalf of a software, hardware, networking or cloud services vendor. Value-added resellers (VARs), systems integrators (SIs), consultants, managed service providers (MSPs), original equipment manufacturers (OEMs), distributors and independent software vendors (ISVs) may all be called channel partners.

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