Definition

IT reseller

Contributor(s): Ivy Wigmore

An IT reseller is an intermediary entity in the distribution channel that purchases software and/or hardware from the manufacturer or some other entity, such as a wholesaler or a distributor, and sells it to consumers.  

Resellers include both retailers, who simply buy and sell products, and value-added resellers (VARs), who take an existing product, add something to it (such as a special computer application), and resell it as a new product.

Content Continues Below
This was last updated in March 2013

Dig Deeper on Sales and marketing strategies

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

MicroscopeUK

SearchSecurity

SearchStorage

SearchNetworking

SearchCloudComputing

SearchDataManagement

SearchBusinessAnalytics

Close