The HPE Partner Ready Program is a global partner program that rewards and supports Hewlett Packard Enterprise's channel alliances.
HPE Partner Ready was launched in conjunction with the HP Partner First Program in 2015, following Hewlett Packard's companywide split. The HP split resulted in two independent companies: HPE, which focuses on the enterprise products and services, and HP Inc., focusing on PC and printer technology.
Through Partner Ready, channel partners can sell and wrap services around HPE server, data center, storage, software and converged infrastructure offerings, in addition to networking products from Aruba Networks and hybrid IT services via HPE Pointnext.
How the HPE Partner Ready Program works
HPE Partner Ready engages four general partner business models with independent tracks: Solution Provider, Service Provider, Alliance/Technology Partner and OEM Partner. Partners participate in one or more program tracks depending on their particular focus.
- The Solution Provider track emphasizes HPE Partner Ready competencies, which partners earn by demonstrating specialized solution-selling HPE competencies cover three main IT solution domains: hybrid IT, intelligent edge and HPE Pointnext. To achieve HPE competencies, partners must demonstrate three customer solution deployments and pass a competency validation exam.
- The Service Provider track, meanwhile, is designed specifically for managed private cloud, public cloud, hosting and outsourcing service providers.
- The Alliance/Technology Partner track targets ISVs and independent vendors to support HPE product integrations.
- The OEM Partner track provides distributor partners and integrators with access to HPE engineers and product teams, technical support, an OEM partner portal and go-to-market support.
With the exception of the OEM Partner track, Partner Ready tracks are organized by four membership tiers: Business, Silver, Gold and Platinum. Partner benefits and compensation increase incrementally with each level. While the Business tier is open to all partners, Silver, Gold and Platinum tiers have track-specific criteria for achieving the statuses. For example, criteria for Solution Provider Partners include credential and revenue requirements. Alliance/Technology Partners must meet administrative, technical, marketing and revenue thresholds.
HPE Partner Ready certifications
Channel partners can earn more than 90 different certifications through the Partner Ready program, according to HPE.
HPE certifications validate partners' sales and technical skills and expertise in the HPE and Aruba Networks portfolios. Partners that earn certifications can receive increasing benefits. HPE also offers a Knowledge Credits program to reward partner organizations for training activities. Eligible partner personnel obtain Knowledge Credits by participating in HPE-led learning activities, such as webinars and online courses.
HPE partners access training and certification resources through HPE's My Learning portal.
HPE partner sales and marketing
HPE offers its channel partners a range of sales and marketing resources through the Partner Ready program, depending on a partner's membership status.
Sales resources include HPE's Solution Selling Seismic tool, a platform providing collaboration with the HPE sales team and sales content to help close sales. Partners can use online tools to configure, quote and purchase HPE's products. HPE Innovation Lab gives partners a platform to demonstrate HPE solutions and value propositions to customers, with rebates on demo equipment and a depository of pretested demos.
On the marketing front, HPE's Digital Marketing Program contains the bulk of the vendor's marketing assets. Partners can obtain access to partner marketing managers, marketing execution support, demand generation services, market development funds and campaign tools. The Digital Marketing Program also provides digital marketing training and best practices through educational workshops, thought leadership content and guides.
Additionally, HPE Partner Locator gives prospective customers a means for locating HPE partners based on geographic region and competencies.