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After successfully pulling off a guerrilla marketing stunt at VMworld last month, Microsoft is now finding out what it’s like to be on the other end of such a campaign.

As the Microsoft Professional Developers Conference kicked off this morning in Los Angeles, bicycle riders outside the convention center distributed T-shirts and fliers promoting the development platform,, according to the Seattle Post-Intelligencer Microsoft Blog. They also gave out donuts.

Mmm, donuts. showed impeccable timing, because inside the show, Microsoft launched its own hosted development platform, Windows Azure. Azure, formerly referred to as Windows Cloud, will also face competition from the Google App Engine and Amazon Web Services.

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