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Oracle announces new partner program for SMBs

Oracle announced today a new program aimed at bringing downscaled versions of its software to small and midsized businesses (SMBs) through resellers and regional systems integrators (SIs).

Through the Value Added Distributor (VAD) Remarketer program, resellers and customers will be able to purchase SMB-tailored software under a simplified, standard licensing agreement. Those purchases will have to go through Oracle’s VAD remarketers, currently Ingram Micro and Tech Data. Resellers selling those products will not have to join the Oracle Partner Network (OPN), which requires a contract and a program fee.

Oracle products currently require lengthy, complex licensing agreements that are reworked for each deal — a process too cumbersome for most small-scale deals, according to Judson Althoff, Oracle’s vice president of global platform and distribution sales.

The SMB Technology line of products are bundled applications that include various elements of the Oracle stack prepackaged for a given application, such as business intelligence (BI) or database. Resellers or SIs who want to sell Oracle’s higher-end enterprise line of products will still have to join the OPN and work with the more complex licensing agreements.

Stay tuned for more news on the VAD Remarketer program from .

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