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New U.S. Channels Group exec at Xerox

About one month before Xerox announced intentions to split into two independent publicly traded companies, Darren Cassidy was named president of the U.S. Channels Group at Xerox.

According to the vendor, Cassidy is a 15-year Xerox veteran with channel experience. In particular he led Xerox’s Global Managed Print Services Business where he was the author and implementer of Xerox Partner Print Services. In his new role he’ll be responsible for overseeing growth of the U.S. Channels Group as he works with a variety of Xerox partner types, such as providers of managed services, break/fix services, configuration and implementation services or application and solution development services.

“Xerox is constantly developing new ways for partners to cultivate reoccurring revenue streams,” said Cassidy. “We have the broadest portfolio in the market, providing our partners vast ways to connect our technologies to their unique solutions, innovating how businesses can work better,” he said in a prepared statement.

Announcing Cassidy’s appointment, the company said that a significant focus for the new U.S. channel executive will be to help partners profit in an increasingly digital world and accelerate investment in assessment tools for managed service providers as well as apps and workflow offerings for partners to deliver to their customers.

According to a company spokesperson, channel partner operations (CPO) at Xerox will conduct business as usual as the organization moves forward with the company split.

In 2017, CPO will become a part of the new document technology company — the same place it resides now in the current Xerox Technology Business, according to the spokesperson.

The Xerox split will create two companies, one that focuses on document technology and the other on business process outsourcing.

John Corley is Xerox’s president of channel partner operations and channel chief.