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More HP moves: DeWitt, DiFranco get new gigs

There’s more moving and shaking at Hewlett-Packard. Today the company named Stephen Dewitt, formerly head of the Personal Systems Group to SVP and GM of HP’s closely-watched WebOS global business.

Stephen DiFranco, is stepping into Dewitt’s slot at PSG. DiFranco will continue to lead HP’s Solution Partner Organization (SPO) as the company seeks a replacement. HP recruited DiFranco out of Lenovo early last year.

Jon Rubinstein led the webOS effort (once known as the Palm business unit). Rubinstein, formerly of Apple, is now SVP for product innovation in PSG.

All three of these execs report to Todd Bradley.

DiFranco said he will still keep his hand in the HP channel. “I will still be responsible for the channel in my new role…and I’m excited about that because it showcases how important the partner program is to HP and over the last year … we’ve done a great job working better with partners,” he said in an interview Monday afternoon.

HP partner Rick Chernick, CEO of Camera Corner Connecting Point in Green Bay, said the promotion is well deserved.

“When DiFranco came in last year, face it, he had big shoes to fill [from the Adrian Jones era] and a lot of us didn’t know what to think but he proved himself a friend to the channel.”

Chernick would like to see HP pick an insider for this job as opposed to going outside again. “That would be a nice vote of confidence to the existing organization, MIke Parrottino, a vp in PSG would be a good choice, Chernick said.

 [Editor’s note: This story was updated Tuesday morning with DiFranco and Chernick quotes.]

Let us know what you think about the story; email Barbara Darrow, Senior News Director at

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