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Mobilize your mobile development

I’ve been reporting two stories about technology trends for the past several weeks (a look-back and a look-forward) and one of the most recurrent themes that IT solution providers are bringing up proactively (as in, I haven’t asked a leading question) is mobility.

As in, you need to support it — with managed services and application development. I’ll be reporting on that more in those forthcoming stories for, but meanwhile, market research firm IDC has just published a forecast for the worldwide mobile applications market.

According to its data, IDC believes the number of downloaded mobile applications will grow from 10.9 billion in 2010 to roughly 76.9 billion in 2014. The focus of those applications is myriad — ranging from smart phones to media tablets to (eventually) connected devices for the home, IDC predicts. The revenue for those applications will be a whopping $35 billion-plus by the end of the forecast timeframe.

In my opinion, this means two big things for the solution provider community:

  1. You need to look carefully at your managed services contracts to make sure they state what is and is not covered. Increasingly, you’ll need to support smartphones and tablets, even those that aren’t explicitly sanctioned by your clients’ own internal IT departments. Are your contracts priced to handle those devices?
  2. Make sure you are not missing the boast with respect to development services. Do you have people on your team who understand which mobile software platforms matter? Are you selling solutions that need a mobile element added? Have you even thought about this?

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