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Microsoft cloud research underscores channel's role in adoption

There’s a new Microsoft survey out this week that suggests adoption of paid cloud services among businesses with two to 250 employees will double during the next five years.

Right now, approximately 30 percent of all SMBs use some sort of paid cloud service, according to the research.

That, in itself, is a notable trend. What is also interesting, from a channel partner standpoint, is the fact that many of the SMBs surveyed by Microsoft felt that it was important to buy their cloud services from a local technology solution provider.

In addition, approximately 56 percent of the companies that were surveyed indicated that they would prefer to buy their IT services and cloud services from a single source — suggesting that there is a serious opportunity for VARs, resellers, integrators, MSPs and other technology solution providers to layer cloud recommendations into their solution portfolio.

Many of the SMBs surveyed (53 percent) said they would turn to an ISV or software company to acquire cloud services, while approximately 12 percent said they expected to source these services from a local reseller or systems integrator.

“Trust development is critical to our work with SMBs. Increasingly, clients tell us they work with Hostway because our global datacenter network often provides local support,” said Aaron Hollobaugh, vice president of marketing for the Microsoft business partner, in a statement. “Client trust is earned because we view every business — regardless of size — as an enterprise.”

The study covered 3,000 SMBs in 13 countries; it was conducted in December 2011 by Edge Strategies on behalf of Microsoft. Some additional statistical highlights can be found in the infographic below.

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Hi Mark,

It is indeed true that auditors are starting to look at the Active Directory more closely.

However, in my experience, it seems that they are more interested in knowing WHO CAN DO WHAT in Active Directory, and not in WHO DID WHAT in Active Directory.

Your article suggests that auditors wish to know what auditing you have in place, whereas our experience seems to indicate otherwise.

We've been looking for ways to find out who has acsess to what in our Active Directory but haven't really found much in the way of solutions.

The closest thing I found was a discussion on an SME forum I sometimes check into - How to find out who is delegated what access in our Active Directory. This s really important for us, because we absolutely need to know who has what administrative rights in our Actiive Directory, so if you know how to do this, I'd appreciate it if you could kindly help.

This is one of the reasons I have joined TechTarget - to get answers to questions that are not easy.

Thank you!