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MSPAlliance focuses on local markets with 'town hall' event series

MSPAlliance has a long history of running networking and workshop events for managed service providers (MSPs) in the U.S. and abroad. Next week, the Chico, Calif.-based organization for MSPs and cloud providers will be launching “Town Hall Managed Services Seminars and Workshops,” a new event series that aims to explore issues in American regional markets. The first of these events will be in Cincinnati on Sept. 16.

Town halls will focus on the unique opportunities and challenges in a particular regional market, said MSPAlliance CEO Charles Weaver. Local-level discussion topics can include state tax laws and job market conditions that MSPs grapple with. He said he expects the Cincinnati event to draw MSPs from northern Kentucky, Indiana and parts of southern Ohio.

All attendees will receive a copy of MSPAlliance’s market research report that the organization published earlier this year, which looks at broad trends in the managed services industry. “The reason we wanted to look at the research results at these town halls is to see how the local MSPs are responding to and reacting to the survey results that we had,” said Celia Weaver, MSPAlliance co-founder.

While local and regional markets have their differences in terms of customer types and levels of sophistication and awareness of cloud and managed services, Weaver said he’s struck by the similarities between markets. “I think that over time now we have reached an equilibrium where we’re all at the same time facing the same issues no matter where we are on the globe,” he said.

Weaver stressed that events like these are something all MSPs must participate in. “[MSPs] have to do these things because it is the best way for the MSPs to stay current about what’s happening [in the industry]. And the only way they’re going to get it is to listen to another MSP that, yes, they might view as a competitor,” he said.

MSPAlliance will host its large-scale MSPWorld event next month in Las Vegas. These town hall events, by contrast, will be small, “intimate work groups” with less than 50 attendees, Celia Weaver said.