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Bracing for the Oracle 'we get the cloud' onslaught

Oracle CEO Larry Ellison has made much hay proclaiming that the term “cloud computing” is over-used, mis-used and misconstrued. He has a point. Kind of.

So get ready for Oracle to go on the cloud offensive in coming weeks, with a series of “road shows” or cloud computing forums (fora?) kicking off this month.  Watch for Oracle to tout its tight relationships with Amazon and Google and other cloud pioneers.

For Ellison’s take on the cloud, flash back to last week’s marathon Web conference where Oracle execs outlined their Sun vision (and inserted hardware into Oracle’s tagline–a portentous change.)

Said Ellison: “Everything’s called cloud now. If you’re in the data center, it’s a private cloud. There’s nothing left but cloud computing. People say I’m against cloud computing–how can I be against cloud comptuing when that’s all there is?”

He also stressed what will doubtless become another key Oracle message, which is that Oracle software (and soon hardware) powers other people’s clouds.

“We already run applications for our customers., would you agree that’s cloud computing? Way to go. What do you think they use as a database? Oracle. What do you think they use for middleware?”

“Itunes? What do they use for a database? The fact that you attach your computer to the Internet does not fundamentally change the model. Hotmail’s been around for a long time. has been around for more than a decade. We’ll continue to sell databases, applications and middleware, adn that’s all the cloud is.”

Still, longtime Oracle partners say Ellison squandered what could have been a golden cloud opportunity–or actually spun it off when Oracle licensed its small business suite out to NetSuite (then NetLedger) as that company’s first product.  Ellison remains a shareholder in NetSuite. He also owned a chunk of back in the day. Ellison is definitely in the cloud,  but not necessarily as Oracle’s CEO.

How cloud-focused would Oracle look now if Ellison had kept all that inhouse, asked this partner. continues to trounce Oracle CRM On Demand across the board, he said.


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Funny that no-one even mentions that they have a concern as to where their data is being stored. Private clould yes on premisis; but public cloud, crap shoot. Could be held somewhere where you don't want it to be held.

Cloud to this skeptic is just another buzz word to get you to spend your money. In some cases, with cloud it can be cost effective others not so much. In fact some have reversed their decison and moved back to the way that they were doing business before.

Businesses get rid of the biggest expense that they have; their people. Then management sits back in their high boy chairs, pat themselves on the back for a job well done until.. it hits the fan.

This techonology is far from being ready for prime time and attending seminar after seminar to get a warm and fuzzy feeling about the cloud will only fuel more questions with very vague answers.

Do you want to trust your business to something which very little people understand or pretend to understand. You already have a cloud deployment running in your facility right now... It is called your Intranet. The other cloud computing environment is called the Internet. No matter what people tell you it has been here with us for a while. You want to keep your data secure (as best as you can), keep your Intranet. The other stuff that you don't care about, farm that out to the Internet. If you are tired of all of the IT hype and cloud nonsense, co-locate your infrastructure to a data center; and pray and pay.

Some of us have been through the data center decade, secure, etc.. (read your history). We then all jumped on the bandwagon for the NOS decade, and the distributed computing decade. Now we are into the VIrtualization decade and the cloud decade. STOP!

You need to know what is best for your business so that it does not cost you your business. You need hard facts and figures to show you what you will save if you ever move to this new technology.. If you don't see facts or a compelling reaason for you to change your way of doing business, then don't and don't waste your time attending seminars about the new technology, just figure out what you can do to improve your business and add service value to your business; and wait for the next buzz word technology to come out.