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Akamai accelerates partner alliance hunt with new program

Building on growing interest in cloud services, Web content optimization and acceleration company Akamai Technologies is on the prowl for locally focused IT solution partners that can help build its business in specific regions.

The company’s new NetAlliance Partner Program seeks to take in hardware and software integrators, application and infrastructure service providers, and commerce and digital media platform providers. The idea is for cloud service providers — whether that service is public or private — to add value to their offerings by integrating them with Akamai services. “We can become another layer, network as a service,” said Brad Rinklin, vice president of global marketing and alliances for Akamai, Cambridge, Mass.

The Akamai Intelligent Internet Platform focuses on improving performance, scalability and security, among other factors. The platform includes more than 100,000 servers in 72 countries.

Rinklin said the new program is intended to help the company extend its presence in regions where it is under-penetrated today, such as Latin America where the company recently has teamed up with Exceda in Brazil. “We are not looking for a scorch-the-earth strategy. We will be mindful and strategic about the partners we sign up,” he said.

Akamai believes its service can help cloud service providers differentiate their own offerings, especially when it comes to service level agreements. The benefits of the program include market development funds and training/certification.

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Cisco and Juniper Networks do allow customers to develope their own applications or working closley with them for many years. Unfortunately, these networking leaders did not push them hard enough and you have to go through a lengthy process. Not many users know. OpenFlow is both "open and close": Open to attract interests, then not easy to work with, especially when you are smaller companies. The real questions are "how open and how far they can go?" Mellanox will benefits greatly if they do it right. So far there is none. There is a huge market opportunities. What does Mellanox needs to do? good first step.