VARs should be continually reevaluating their relationships with their vendor partners to ensure that the partnership is in the VARs best interests and will be a long-term one. While hanging your hat with any one vendor definitely does tie your viability to that vendor, forming relationships with other vendor partners playing in the same space is generally not a good idea. There are a couple of reasons for this:
- Duplication of efforts tends to dilute your resources. If a VAR partners with multiple vendors, they will need to forge and maintain relationships with both partners, and their technical staff will need to acquire skill sets for both products. This is not an easy task to undertake without doubling your work force.
- Perception by customers that you lack specialization. Clients will be confused by your multiple loyalties as it will reflect a lack of decisiveness.
Dig Deeper on Running an MSP business
Related Q&A from Hilary Cotter
SOA depicts how two services or programs can communicate with each other. Learn why SOA should catch the attention of service providers and the ... Continue Reading
Learn the new components of Windows XP SP3 including black hole router detection and network access protection. Compare XP SP3 features to Vista and ... Continue Reading
Learn why Oracle VM would be chosen over Hyper-V or VMware and read an expert's recommendations for implementing Oracle VM. Continue Reading
Have a question for an expert?
Please add a title for your question
Get answers from a TechTarget expert on whatever's puzzling you.