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Competitive analysis of new products

It's challenging to stay abreast of newly released storage products, let alone determine which older products they're competing with. Storage expert Randy Kerns offers his advice on keeping up with competitive product analysis.

How will I know when a new product is competitive with another?
There are people who make it their business to do the competitive analysis. You certainly take a vendor's word for it, you must use independent analysis information. Some of the analyst or competitive lab organizations will have comparisons for existing products or they will do a comparison for a fee. Usually the comparisons are available as a subscription service or a single price and may be very well worth it to you.
This was last published in October 2006

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