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2018 channel event listings

When making 2018 travel plans, refer to this list of channel events -- including conferences hosted by IT vendors, distributors, industry organizations and vendors that cater to VARs and MSPs.

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Partner ecosystems look to accommodate digital marketing firms

Rackspace, Salesforce and Progress Software explain how digital marketing agencies factor into their overall channel partner ecosystems and strategies.

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Lucidworks pursues diverse channel partner types

Lucidworks said it wants to engage with various channel partner types in a bid to grow its Lucidworks Fusion business; other channel news from the week.

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CompTIA issues mixed channel report

The industry group has found that the channel is facing some constraints in its mission to grow.

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IT Channel Basics

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    value-added reseller (VAR)

    A value-added reseller (VAR) is a company that resells software, hardware and networking products and provides value beyond order fulfillment.

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    OEM (original equipment manufacturer)

    OEM, or original equipment manufacturer, is a broad term that describes a web of relationships among IT hardware vendors, hardware component makers, software vendors and channel partners such as resellers and distributors.

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    partner program

    A partner program, which may also be referred to as channel partner program or alliance program, is a business strategy that vendors develop to encourage others to work with the vendor and sell its products or services.

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