Channel Strategies for the CIOMore Results
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channel strategy
A channel strategy is a plan for guiding decisions about the path a product or service takes from production through delivery to the end user. There are three channels that must be considered: the sales channel, the product channel... Definition | SearchITChannel.com
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go-to-market strategy (GTM strategy)
A go-to-market strategy (GTM strategy) is an action plan that specifies how a company will reach customers and achieve competitive advantage. Definition | SearchITChannel.com
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IT channel sales strategy: Resolution selling
Four years ago, Apple launched a marketing campaign around the catchy phrase, "There's an app for that." Today, this mantra is still being used, and it's even being adopted... Tip | SearchITChannel.com
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VAR marketing strategy: Focus on customer outcomes
As a marketer in a fast-growing technology solutions provider organization, I wear many hats, from creating... Tip | SearchITChannel.com
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IT risk mitigation strategies for MSPs and cloud providers
Attorney advises that MSPs and CSPs enact four basic IT risk mitigation strategies, involving contractual language, insurance, encryption and more. News | SearchITChannel.com
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Pricing strategies for services: Managing solution provider margins
Setting prices for IT services can be a tremendously tricky value proposition for technology solution providers.
Price them too high, and your company could find it hard to break into new accounts. Set them too low, and margins could be... Feature | SearchITChannel.com
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Managed security service strategy calls for vigilance
Threats to IT infrastructure are becoming more targeted, a trend that is rewriting the rules for VARs and IT services companies that sell... Feature | SearchITChannel.com
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Citrix SaaS efforts focus on partner channel expansion
Citrix is executing on a long-term strategy to enable partners worldwide to sell, manage and provision SaaS services. News | SearchITChannel.com
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PartnerPath study: IT channel management strategy comes under scrutiny
Solution providers would like to see three key areas of vendors' channel management strategies improved, according to a PartnerPath survey. News | SearchITChannel.com
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Ingram Micro cloud services pitch: Cloud enablement for partners
At Ingram Micro Cloud Summit 2013, the company laid out its strategy for helping partners get a bigger share of the $35B global cloud services market. News | SearchITChannel.com
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