Channel Strategies for the CIOMore Results
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VAR marketing strategy: Focus on customer outcomes
VAR marketing professionals must stay focused on the success of customers. Get advice for keeping that tenet top of mind. Tip | SearchITChannel.com
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Cisco partner marketing organization gets new chief
Sherri Liebo takes over as Cisco partner marketing chief, stepping into a setting in which partners are clamoring for more demand generation support. News | SearchITChannel.com
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PSA software market: Key capabilities, vendor differentiation
Professional services automation (PSA) software -- designed to help streamline a solution provider's business operations and optimize efficiency... Feature | SearchITChannel.com
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Conducting technology market research for new techs, products
Find out how channel partners approach researching the market potential of techs or products they're considering adding as a business offering. Feature | SearchITChannel.com
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go-to-market strategy (GTM strategy)
A go-to-market strategy (GTM strategy) is an action plan that specifies how a company will reach customers and achieve competitive advantage. Definition | SearchITChannel.com
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Citrix Summit 2013: Citrix tells partners how to compete in mobility market
ANAHEIM, Calif. -- With Citrix Systems Inc. making mobility the centerpiece of... News | SearchITChannel.com
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Data protection services: Market outlook for solution providers
You might expect Backup as a Service, considered one of the more mature subscription-based services and among the most recognized business use cases for cloud services, to have infiltrated a significant portion of the backup market.
While... Feature | SearchITChannel.com
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content marketing
Content marketing is the publication of material designed to promote a brand, usually through a more oblique and subtle approach than that of traditional push advertising. The essence of good content marketing is... Definition | WhatIs
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ADC market: Complexity spells opportunity for solution providers
Customers might not get excited about application delivery controllers, but there's plenty of opportunity in the ADC market for channel partners. News | SearchITChannel.com
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Desktop virtualization market size grows; small companies represented
The virtual desktop market is growing, and it's predicted that midmarket companies will see the most growth in the next few years. Feature | SearchITChannel.com
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