direct market reseller (DMR)

DMRs operate in a market niche that sits between conventional big-box retailers such as Fry's, Best Buy, Circuit City, all of whom also operate and conduct business online as well, and well-known distributors such as Ingram, Tech Data, Avnet. Direct market resellers take Web and telephone orders directly from end users for thousands of IT products, including Microsoft and other software, PCs and other desktop equipment, as well as networking, storage, and other IT infrastructure elements.

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More resources from around the web: - The Channel Register provides information for direct market resellers.

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