lead generator

Internet technology is also broadly employed to acquire leads from Web site visitors that seek to access helpful information, articles, or downloads. For example, a popular Web site may advertise an interesting report, but require the visitor to register with their contact information before accessing the promised content. The resulting lead is then passed back to the advertiser for sales follow up.

Learn more about How to Sell Technology in the IT Channel

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RELATED GLOSSARY TERMS Terms from Whatis.com − the technology online dictionary channel conflict  (SearchITChannel.com) Channel conflict is a situation in which channel partners have to compete against one another or the vendor's internal sales department. consultant  (SearchITChannel.com) A consultant is an experienced individual that is trained to analyze and advise a client in order to help the client make the best possible choices......