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<title><![CDATA[Channel marketing strategy: Seven steps for 21st-Century success]]></title>
<link>http://searchitchannel.techtarget.com/feature/Channel-marketing-strategy-Seven-steps-for-21st-Century-success</link>
<description><![CDATA[Solution providers need to develop a channel marketing strategy that goes beyond word of mouth and vendors’ programs. Those alone just don’t cut it these days.]]></description>
<author><![CDATA[Heather Clancy, Contributor(editor@searchitchannel.com]]></author>
<pubDate>Tue, 21 Feb 2012 10:24:58 EST</pubDate>
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<title><![CDATA[VMware channel partners eye new incentives]]></title>
<link>http://searchitchannel.techtarget.com/news/2240117395/VMware-channel-partners-eye-new-incentives</link>
<description><![CDATA[Some partners see a competitive advantage in VMware’s new focus on specific topics, but smaller partners may not have the resources to diversify.]]></description>
<author><![CDATA[Beth Pariseau, Senior News Writer(editor@searchitchannel.com]]></author>
<pubDate>Wed, 15 Feb 2012 11:21:31 EST</pubDate>
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<item>
<title><![CDATA[VMware SMB appeal still lags Microsoft, VARs say]]></title>
<link>http://searchitchannel.techtarget.com/news/2240117391/VMware-SMB-incentives-still-lag-Microsoft-VARs-say</link>
<description><![CDATA[VMware has an uphill battle against Microsoft when it comes to appealing to SMBs, VARs at the VMware Partner Exchange conference say.]]></description>
<author><![CDATA[Beth Pariseau, Senior News Writer(editor@searchitchannel.com]]></author>
<pubDate>Wed, 15 Feb 2012 10:20:40 EST</pubDate>
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<item>
<title><![CDATA[Cisco UCS partners see growing cloud opportunities]]></title>
<link>http://searchitchannel.techtarget.com/news/2240116294/Cisco-UCS-partners-see-growing-cloud-opportunities</link>
<description><![CDATA[Cisco’s Unified Computing System has helped some integrators become cloud providers. Now it drives more virtualization business for other Cisco UCS partners. ]]></description>
<author><![CDATA[Leah Rosin, Site Editor(editor@searchitchannel.com]]></author>
<pubDate>Tue, 14 Feb 2012 10:47:37 EST</pubDate>
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<item>
<title><![CDATA[Telecom agents make tough transition to managed services]]></title>
<link>http://searchitchannel.techtarget.com/news/2240114969/Telecom-agents-make-tough-transition-to-managed-services</link>
<description><![CDATA[Some telecom agents are partnering with the IT channel and telecom master agents to explore managed services and combat the threat of VoIP.]]></description>
<author><![CDATA[John Moore, Contributor(editor@searchitchannel.com]]></author>
<pubDate>Wed, 8 Feb 2012 11:33:07 EST</pubDate>
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<item>
<title><![CDATA[VMware Partner Exchange 2012 conference coverage]]></title>
<link>http://searchitchannel.techtarget.com/report/VMware-Partner-Exchange-2012-conference-coverage</link>
<description><![CDATA[VMware channel partners are gathering in Las Vegas for the VMware Partner Exchange 2012 conference, and we’re there with all the latest news.]]></description>
<author><![CDATA[SearchITChannel.com(editor@searchitchannel.com)]]></author>
<pubDate>Wed, 8 Feb 2012 09:31:34 EST</pubDate>
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<item>
<title><![CDATA[Business intelligence apps help customers organize and understand data]]></title>
<link>http://searchitchannel.techtarget.com/news/2240114550/Business-intelligence-apps-help-customers-organize-and-understand-data</link>
<description><![CDATA[Customers who have a lot of data and need a way to absorb its value are turning to channel solution providers for business intelligence tools.]]></description>
<author><![CDATA[Heather Clancy, Contributor(editor@searchitchannel.com]]></author>
<pubDate>Mon, 30 Jan 2012 11:27:48 EST</pubDate>
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<title><![CDATA[Drive toward mobility is accelerating deployments of virtual desktop infrastructure]]></title>
<link>http://searchitchannel.techtarget.com/news/2240114065/Drive-toward-mobility-is-accelerating-deployments-of-virtual-desktop-infrastructure</link>
<description><![CDATA[Desktop virtualization is becoming increasingly popular as employees bring tablets to work.]]></description>
<author><![CDATA[Heather Clancy, Contributor(editor@searchitchannel.com]]></author>
<pubDate>Wed, 18 Jan 2012 11:15:12 EST</pubDate>
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<title><![CDATA[VARs to gain profits with new HP, Cisco channel programs]]></title>
<link>http://searchitchannel.techtarget.com/news/2240113723/VARs-to-gain-profits-with-new-HP-Cisco-channel-programs</link>
<description><![CDATA[The battle between HP and Cisco heats up as these competitors change their channel strategies for 2012. The models differ, but both partners should gain profits.]]></description>
<author><![CDATA[Leah Rosin, Site Editor(editor@searchitchannel.com]]></author>
<pubDate>Wed, 11 Jan 2012 22:57:02 EST</pubDate>
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<item>
<title><![CDATA[Top 10 SearchITChannel.com news stories of 2011]]></title>
<link>http://searchitchannel.techtarget.com/news/2240113607/Top-10-SearchITChannelcom-news-stories-of-2011</link>
<description><![CDATA[Cloud computing and virtualization made big waves in 2011, and some of the industry leading vendors shifted strategies in preparation for a mobile workforce and more emphasis on data storage. Find out what stories were most popular with the channel audience.]]></description>
<author><![CDATA[Greg McInerney, Editorial Assistant(editor@searchitchannel.com]]></author>
<pubDate>Tue, 10 Jan 2012 11:31:04 EST</pubDate>
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<title><![CDATA[Four trends that will shape IT services in 2012]]></title>
<link>http://searchitchannel.techtarget.com/news/2240113339/Four-trends-that-will-shape-IT-services-in-2012</link>
<description><![CDATA[As businesses respond to the integration of consumer technologies in the enterprise, IT solution providers will need to adapt to serve the new business needs.]]></description>
<author><![CDATA[Heather Clancy, Contributor(editor@searchitchannel.com]]></author>
<pubDate>Thu, 5 Jan 2012 10:18:13 EST</pubDate>
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<title><![CDATA[Clinical trials, collaboration drive life sciences opportunities]]></title>
<link>http://searchitchannel.techtarget.com/news/2240113132/Clinical-trials-collaboration-drive-life-sciences-opportunities</link>
<description><![CDATA[The life sciences market is growing, with clinical trials information management being a key driver. But the market contains some cultural challenges for solution providers.]]></description>
<author><![CDATA[John Moore, Contributor(editor@searchitchannel.com]]></author>
<pubDate>Wed, 28 Dec 2011 14:54:50 EST</pubDate>
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<title><![CDATA[Four technologies that will shape 2012 solutions]]></title>
<link>http://searchitchannel.techtarget.com/news/2240112973/Four-technologies-that-will-shape-2012-solutions</link>
<description><![CDATA[Four technologies are expected to drive solution provider businesses in 2012. These include Android smartphones and the business-friendly ultrabook.]]></description>
<author><![CDATA[Heather Clancy, Contributor(editor@searchitchannel.com]]></author>
<pubDate>Thu, 22 Dec 2011 10:05:37 EST</pubDate>
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<title><![CDATA[SaaS leads other cloud services in adoption, spurred by mobility]]></title>
<link>http://searchitchannel.techtarget.com/news/2240112791/SaaS-leads-other-cloud-services-in-adoption-spurred-by-mobility</link>
<description><![CDATA[The most popular cloud service on the market is Software as a Service, and channel resellers say the success is driven by mobile users who need quick access to business applications anywhere. ]]></description>
<author><![CDATA[Heather Clancy(editor@searchitchannel.com]]></author>
<pubDate>Mon, 19 Dec 2011 17:54:06 EST</pubDate>
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<item>
<title><![CDATA[Top November Blogs: Kindle Fire creates competition for iPad]]></title>
<link>http://searchitchannel.techtarget.com/news/2240112692/Top-November-Blogs-Kindle-Fire-creates-competition-for-iPad</link>
<description><![CDATA[IT professionals appeared to be most interested in Amazon’s competitive addition of the Kindle Fire, while the Thai flood’s impact on the hard drive market continued to attract blog readers in November. ]]></description>
<author><![CDATA[Brita Van Fossen, Editorial Assistant(editor@searchitchannel.com]]></author>
<pubDate>Thu, 15 Dec 2011 11:30:34 EST</pubDate>
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<title><![CDATA[MySQL partner community talks of market maturation, despite lackluster Oracle channel support]]></title>
<link>http://searchitchannel.techtarget.com/news/2240112341/MySQL-partner-community-talks-of-market-maturation-despite-lackluster-Oracle-channel-support</link>
<description><![CDATA[Despite Oracle’s lack of marketing support for MySQL, VARs and developers are seeing success with the database with the help of SkySQL and recent enterprise-features.]]></description>
<author><![CDATA[Heather Clancy(editor@searchitchannel.com]]></author>
<pubDate>Mon, 12 Dec 2011 12:33:17 EST</pubDate>
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<item>
<title><![CDATA[Top November Stories: Thai flood impacts the hard drive industry]]></title>
<link>http://searchitchannel.techtarget.com/news/2240112079/Top-November-Stories-Thai-flood-impacts-the-hard-drive-industry</link>
<description><![CDATA[Floods in Thailand caused a hard drive shortage, and Oracle’s reinvigorated efforts to poach HP partners topped SearchITChannel.com news in November 2011.]]></description>
<author><![CDATA[Brita Van Fossen, Editorial Assistant (editor@searchitchannel.com]]></author>
<pubDate>Tue, 6 Dec 2011 13:06:38 EST</pubDate>
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<item>
<title><![CDATA[Retailers give SMB VARs time to focus on the big deals]]></title>
<link>http://searchitchannel.techtarget.com/news/2240112016/Retailers-give-SMB-VARs-time-to-focus-on-the-big-deals</link>
<description><![CDATA[Sending customers to local and online technology retailers for low-margin products helps IT solution providers focus on fixing their clients’ big problems.]]></description>
<author><![CDATA[Heather Clancy(hccollins@mac.com]]></author>
<pubDate>Tue, 6 Dec 2011 10:32:13 EST</pubDate>
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<item>
<title><![CDATA[Converged infrastructure approach coming together, albeit slowly]]></title>
<link>http://searchitchannel.techtarget.com/tip/Converged-infrastructure-approach-coming-together-albeit-slowly</link>
<description><![CDATA[Data center infrastructure integrators say interest in converged infrastructure has increased and, with it, the need for cross-training technicians on servers, networking and storage. ]]></description>
<author><![CDATA[Heather Clancy(editor@searchitchannel.com]]></author>
<pubDate>Wed, 30 Nov 2011 12:52:06 EST</pubDate>
</item>
<item>
<title><![CDATA[NoSQL technology gains channel support]]></title>
<link>http://searchitchannel.techtarget.com/tip/NoSQL-technology-gains-channel-support</link>
<description><![CDATA[Open source NoSQL database technologies such as MongoDB and Couchbase are catching on in enterprises that need an alternative to relational databases. ]]></description>
<author><![CDATA[John Moore, Contributor(editor@searchitchannel.com]]></author>
<pubDate>Mon, 21 Nov 2011 18:22:29 EST</pubDate>
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