IT Distributors-Wholesale Providers

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  • Citrix Solution Advisor

    Citrix Solution Advisor is Citrix Systems Inc.'s global channel partner program for partners who plan, design, implement and maintain Citrix products for customers. 

  • partner account manager (PAM)

    A partner account manager is a role within a vendor's channel partner program responsible for building, maintaining and managing sound relationships with current and prospective channel partners. 

  • Full Packaged Product (FPP)

    Full Packaged Product (FPP) is the retail version of a Microsoft licensed product. FPPs are sold in stores in shrink-wrapped boxes. 

  • channel captain

    A channel captain is the individual or organization responsible for managing a particular distribution channel and overseeing channel partnerships. The channel captain is usually a channel member. 

  • Apple Authorized Reseller (AAR)

    An Apple Authorized Reseller (AAR) is a business partner that has entered into a contractual relationship with Apple Computer Inc., to sell software and/or hardware products. 

  • wholesaler

    A wholesaler is an entity in the distribution channel or supply chain that buys in bulk and sells to resellers rather than to consumers. 

  • distributor agreement (distribution agreement)

    A distributor agreement, also known as a distribution agreement, is a contract between a vendor and a distributor that stipulates the responsibilities of both parties. 

  • distributor

    A distributor is an intermediary entity between a the producer of a product and another entity in the distribution channel or supply chain, such as a retailer, a value-added reseller (VAR) or a system integrator (SI). 

  • IT distributor

    An IT channel distributor is a business that acts as an intermediary between vendors and value-added resellers (VARs) or system integrators (SIs) in the distribution of software or hardware. 

  • channel strategy

    A channel strategy is a plan for guiding decisions about the path a product or service takes from production through delivery to the end user. There are three channels that must be considered: the sales channel, the product channel and the service ch... 

  • See more Definitions on IT Distributors-Wholesale Providers
  • Novell's SUSE Appliance Program benefits ISVs

    John Dragoon, Senior Vice President and channel chief for Novell Inc., discusses the new SUSE Appliance Program and how it benefits ISVs. 

  • Channel Chat: Ingram Micro execs talk VAR marketing and channel marketing program

    In this week's edition of Channel Chat, we sit down with two Ingram Micro channel execs to talk about its channel marketing program and some other best practices when leveraging available resources in terms of VAR marketing. 

  • IT channel podcasts, Summer 2008

    SearchITChannel.com podcasts from Summer 2008, featuring information technology news and trends for value-added resellers, systems integrators and managed services providers. 

  • IT channel podcasts, Spring 2008

    SearchITChannel.com podcasts from Spring 2008, featuring information technology news and trends for value-added resellers, systems integrators and managed services providers. 

  • IT channel podcasts

    The full archive of SearchITChannel.com podcasts, featuring news and trends that affect VARs, systems integrators and other information technology solution providers. 

About IT Distributors-Wholesale Providers

News and trends about major business technology wholesale providers and IT distributors including Ingram Micro and Tech Data. This topic includes information on channel partner programs and service networks from these top technology wholesalers, IT service contracts, outsourced services, product offerings, new initiatives and other news on the IT distribution channel.