How to Sell Technology in the IT Channel News
December 07, 2016
CFOs discussed how they decide whether to keep or replace software at the recent MIT Sloan CFO Summit. Cloud looms large in their decisions, as do business capabilities.
November 04, 2016
Cisco discussed a new per-user, per-month pricing approach for its cloud-based and on-premises collaboration services and products at the company's partner summit.
November 02, 2016
Cisco executives speaking at the company's partner summit advised channel companies to get familiar with enterprise operational technology buyers when selling IoT offerings.
July 14, 2016
Microsoft plans to engage channel partners on a number of shared priorities, including accelerated cloud adoption, digital transformation and Windows 10 Enterprise deployment.
How to Sell Technology in the IT Channel Get Started
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Share of wallet (SOW) is a marketing metric used to calculate the percentage of a customer's spending for a type of product or service that goes to a particular company. Continue Reading
The government sector is a large vertical for channel partners, but companies targeting this market need to know what they are doing, writes Tony Stirk, president of Iron Horse. Continue Reading
Channel partners say they will use social media platforms and traditional marketing methods, such as trade shows and speaking engagements, as they roll out strategies in 2017. Continue Reading
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Evaluate How to Sell Technology in the IT Channel Vendors & Products
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The market for small business IT services is large, extremely varied and challenging to address. Those are among the takeaways from CompTIA's research in the small and medium-sized business (SMB) ... Continue Reading
Strategic alliances with your channel peers could be the key to expanding your business. However, it takes more than a handshake to create a successful partnership. Continue Reading
Chief digital officers may hold the keys to many of your customers' decisions, and, just as importantly, to your own company's evolution. Continue Reading
Manage How to Sell Technology in the IT Channel
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Emerging cloud distribution companies aim to help channel partners find the right cloud offering for their customers and also provide deployment and support services. Continue Reading
CAST Software Inc.'s partner program seeks ties to technology vendors and service providers in the application portfolio management and enterprise architecture markets. Continue Reading
Partnering with your fellow IT service providers can help expand the services you offer clients without incurring the cost of hiring and retaining talent. Continue Reading
Problem Solve How to Sell Technology in the IT Channel Issues
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Pitching your services to a law firm's IT committee can be challenging, but there are ways to get your message across, according to Andrew Harrover of Matrix Computer Consulting. Continue Reading
Marketing may not be a channel strength, but Cisco hopes to help partners adopt digital marketing practices. Continue Reading
Channel partners must ensure they make customer contracts they can abide by. The managing attorney of InfoTech Law Advocates outlines a number of common liability issues. Continue Reading