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How to Sell Technology in the IT Channel News
April 14, 2017
Technology distributor Avant updated its sales enablement application, BattleApp, with more support for channel sales activities; other news from the week.
December 07, 2016
CFOs discussed how they decide whether to keep or replace software at the recent MIT Sloan CFO Summit. Cloud looms large in their decisions, as do business capabilities.
November 04, 2016
Cisco discussed a new per-user, per-month pricing approach for its cloud-based and on-premises collaboration services and products at the company's partner summit.
November 02, 2016
Cisco executives speaking at the company's partner summit advised channel companies to get familiar with enterprise operational technology buyers when selling IoT offerings.
How to Sell Technology in the IT Channel Get Started
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A consultant is an experienced individual in a given field who provides expert advice for a fee. Consultants typically work as independent contractors and are hired on a short-term basis. A consultant may also be an employee at a consulting firm. Continue Reading
Many technical-savvy MSPs will readily admit that marketing is not their company's strong suit. At the MSPWorld 2017 conference, held this week in New Orleans, marketing expert Angela Leavitt aimed ... Continue Reading
Share of wallet (SOW) is a marketing metric used to calculate the percentage of a customer's spending for a type of product or service that goes to a particular company. Continue Reading
Evaluate How to Sell Technology in the IT Channel Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
Server virtualization is well past the peak of the technology adoption curve, but SMB customers, open source technology and hybrid clouds keep demand going. Continue Reading
Organizations have traditionally focused on ROI to justify IT investment, but channel partners suggest a more convincing argument can be made beyond the financial numbers. Continue Reading
Channel companies may need to overcome technical and financial obstacles among their SMB customers to encourage them to acquire and adopt new technology. Continue Reading
Manage How to Sell Technology in the IT Channel
Learn to apply best practices and optimize your operations.
The government sector is a large vertical for channel partners, but companies targeting this market need to know what they are doing, writes Tony Stirk, president of Iron Horse. Continue Reading
Channel partners say they will use social media platforms and traditional marketing methods, such as trade shows and speaking engagements, as they roll out strategies in 2017. Continue Reading
Emerging cloud distribution companies aim to help channel partners find the right cloud offering for their customers and also provide deployment and support services. Continue Reading
Problem Solve How to Sell Technology in the IT Channel Issues
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Pitching your services to a law firm's IT committee can be challenging, but there are ways to get your message across, according to Andrew Harrover of Matrix Computer Consulting. Continue Reading
Marketing may not be a channel strength, but Cisco hopes to help partners adopt digital marketing practices. Continue Reading
Channel partners must ensure they make customer contracts they can abide by. The managing attorney of InfoTech Law Advocates outlines a number of common liability issues. Continue Reading