• wallet share

    Wallet share is a marketing metric used to calculate the percentage of a specific consumer's spending for a type of good or service that goes to a particular company. For example, if a consumer spe...

  • Technology business development challenges

    Find out how IT solution providers are approaching the challenges of building a successful business development plan.

  • IT channel sales strategy: Resolution selling

    Solution-based selling has some big flaws, says Ingram Micro's Kirk Robinson. He explains why resolution selling makes more sense.

  • IT reseller

    An IT reseller is an intermediary entity in the distribution channel that purchases software and/or hardware from the manufacturer or some other entity, such as a wholesaler or a distributor, and s...

How to Sell Technology in the IT Channel

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