How to Sell Technology in the IT Channel

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  • wallet share

    Wallet share is a marketing metric used to calculate the percentage of a specific consumer's spending for a type of good or service that goes to a particular company. For example, if a consumer spends $60 a month at fast food restaurants and $30 of ... Continue Reading

  • IT reseller

    An IT reseller is an intermediary entity in the distribution channel that purchases software and/or hardware from the manufacturer or some other entity, such as a wholesaler or a distributor, and sells it to consumers. Continue Reading

  • Business videoconferencing poised for 2011 breakthrough

    Tech Watch: Videoconferencing at desktops, in boardrooms and even 'immersive' telepresence is finally selling, VARs say. Continue Reading

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