How to Sell Technology in the IT Channel News
November 04, 2016
Cisco discussed a new per-user, per-month pricing approach for its cloud-based and on-premises collaboration services and products at the company's partner summit.
July 14, 2016
Microsoft plans to engage channel partners on a number of shared priorities, including accelerated cloud adoption, digital transformation and Windows 10 Enterprise deployment.
July 12, 2016
Speakers at the Microsoft Worldwide Partner Conference said partners in the cloud must differentiate through methods such as verticalization, IP and content marketing.
April 07, 2016
Riverbed took the wraps off a multicomponent channel marketing program that includes marketing value proposition development, localization and marketing automation.
How to Sell Technology in the IT Channel Get Started
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Strategic alliances with your channel peers could be the key to expanding your business. However, it takes more than a handshake to create a successful partnership. Continue Reading
Pitching your services to a law firm's IT committee can be challenging, but there are ways to get your message across, according to Andrew Harrover of Matrix Computer Consulting. Continue Reading
Chief digital officers may hold the keys to many of your customers' decisions, and, just as importantly, to your own company's evolution. Continue Reading
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Evaluate How to Sell Technology in the IT Channel Vendors & Products
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Enterprise gets more from its data and better predictive analytics with capable machine learning, but this AI still isn't good enough at finding meaningful patterns in data. Continue Reading
Every channel partner should have a sales and marketing strategy if they hope to reach their true potential in the industry. Here's a guide to develop and put a plan into action. Continue Reading
A well-honed marketing plan provides insight into who your customers are, what they need and how you can help them with what you know and what you sell, Jennifer Anaya writes. Continue Reading
Manage How to Sell Technology in the IT Channel
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Emerging cloud distribution companies aim to help channel partners find the right cloud offering for their customers and also provide deployment and support services. Continue Reading
CAST Software Inc.'s partner program seeks ties to technology vendors and service providers in the application portfolio management and enterprise architecture markets. Continue Reading
Partnering with your fellow IT service providers can help expand the services you offer clients without incurring the cost of hiring and retaining talent. Continue Reading
Problem Solve How to Sell Technology in the IT Channel Issues
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Marketing may not be a channel strength, but Cisco hopes to help partners adopt digital marketing practices. Continue Reading
Channel partners must ensure they make customer contracts they can abide by. The managing attorney of InfoTech Law Advocates outlines a number of common liability issues. Continue Reading
Resistance to change is only natural, but channel partners can look for early adopters and clearly state a new technology's benefits to sway clients. Continue Reading