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How to Sell Technology in the IT Channel News
June 23, 2017
Channel executives said Cisco's new campus networking approach offers software-defined networking, management and security capabilities, but will face a customer adoption test.
June 07, 2017
Hewlett Packard Enterprise is looking to bring its channel up to speed with digital marketing concepts and trends -- a business area where many partners tend to stumble. The HPE Digital Marketing ...
May 30, 2017
Cisco global certification has a new look with the launch of the Global Gold program, which aims to simplify how partners support multinational customers.
April 25, 2017
At the Cisco Marketing Velocity conference in Chicago, the company discussed a unified data center product marketing message with its channel partners.
How to Sell Technology in the IT Channel Get Started
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A statement of work (SOW), in project management, is a document in which a contracting officer or chief procurement officer (CPO) specifies the objectives and deliverables for a particular project or service contract. Continue Reading
A consultant is an experienced individual in a given field who provides expert advice for a fee. Consultants typically work as independent contractors and are hired on a short-term basis. A consultant may also be an employee at a consulting firm. Continue Reading
Many technical-savvy MSPs will readily admit that marketing is not their company's strong suit. At the MSPWorld 2017 conference, held this week in New Orleans, marketing expert Angela Leavitt aimed ... Continue Reading
Evaluate How to Sell Technology in the IT Channel Vendors & Products
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Organizations battling ransomware attacks or responding to regulatory obligations may be prime candidates for channel partners' cloud-based DR services. Continue Reading
Smart city projects look like a promising opportunity for IT service providers, but channel companies will need to deal with multiple stakeholders and potentially shaky funding. Continue Reading
Fortinet's pursuit of a unified security architecture to protect against cybersecurity threats may open opportunities for channel partners in consulting and integration services. Continue Reading
Manage How to Sell Technology in the IT Channel
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Channel companies fail to retain many of their enterprise customer accounts when contracts are up for renegotiation, according to an ISG report. Continue Reading
Channel partners can succeed in the manufacturing market if they properly plan and initiate their relationships with customers in this industry segment, writes Mike Bloomfield. Continue Reading
Cloud consultant SADA Systems is supporting Smyte, a SaaS startup, in a variety of ways, including Google cloud optimization, Kubernetes support and business development. Continue Reading
Problem Solve How to Sell Technology in the IT Channel Issues
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Pitching your services to a law firm's IT committee can be challenging, but there are ways to get your message across, according to Andrew Harrover of Matrix Computer Consulting. Continue Reading
Marketing may not be a channel strength, but Cisco hopes to help partners adopt digital marketing practices. Continue Reading
Channel partners must ensure they make customer contracts they can abide by. The managing attorney of InfoTech Law Advocates outlines a number of common liability issues. Continue Reading