How to Grow IT Channel Sales and Customers

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  • VAR (value-added reseller)

    A VAR, or value-added reseller, is a company that resells software, hardware and networking products and provides value beyond order fulfillment. Continue Reading

  • sales lead

    A sales lead is a potential sales contact, an individual or organization that expresses an interest in your goods or services. Continue Reading

  • statement of work (SOW)

    A statement of work (SOW), in project management, is a document in which a contracting officer or chief procurement officer (CPO) specifies the objectives and deliverables for a particular project or service contract. Continue Reading

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