Channel Conflict

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  • partner program

    A partner program, which may also be referred to as channel partner program or alliance program, is a business strategy that vendors develop to encourage others to work with the vendor and sell its products or services. Continue Reading

  • co-selling

    Co-selling is an approach to product and service distribution in which channel partners are the primary route to market. Continue Reading

  • How do vendor partner programs create value for the channel?

    As far as channel partners are concerned, vendor partner programs are only as good as the benefits they deliver. Learn three important ways in which vendor partners create value for channel partners. Continue Reading

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