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Channel Conflict News
February 08, 2017
Dell EMC's integrated channel partner program is now live. Channel exec Cheryl Cook highlights the program's key features.
January 06, 2017
The unveiling of AWS Managed Services last month has led channel experts to question Amazon's partner strategy; other news from the week.
October 19, 2016
At the Global Partner Summit, Dell EMC channel chief John Byrne showcased features of the new partner program and addressed concerns about Dell's deal protection practices.
September 15, 2014
Rackspace sees growth in nontraditional partnerships, which include digital marketing agencies, private equity firms and venture capital firms.
Channel Conflict Get Started
Bring yourself up to speed with our introductory content
A partner program, which may also be referred to as channel partner program or alliance program, is a business strategy that vendors develop to encourage others to work with the vendor and sell its products or services. Continue Reading
Co-selling is an approach to product and service distribution in which channel partners are the primary route to market. Continue Reading
As far as channel partners are concerned, vendor partner programs are only as good as the benefits they deliver. Learn three important ways in which vendor partners create value for channel partners. Continue Reading
Evaluate Channel Conflict Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
The gray market revisited: A KPMG report explores whether the sale of gray market products has decreased since 2008 when economic conditions proved conducive to unauthorized sales channels. Continue Reading
Line-of-business managers are contracting for cloud services through a relatively new type of channel partner: digital marketing agencies. Continue Reading
As solution providers and vendors continue to adjust to the growth of the cloud and SaaS applications, channel conflict remains a concern. Continue Reading
Manage Channel Conflict
Learn to apply best practices and optimize your operations.
Erroneous sales data may pose potential conflicts between some vendors and their partners; however, most vendors seem more interested in keeping the peace. Continue Reading
Deal registration programs have proven to be a headache for both partners and vendors, but new solutions aim to simplify the process. Continue Reading
Acronis' new Channels 1st program gives top VARs more help with lead generation, special promotions and joint marketing. Continue Reading