Channel Conflict News
September 15, 2014
Rackspace sees growth in nontraditional partnerships, which include digital marketing agencies, private equity firms and venture capital firms.
February 20, 2013
HP channel partners say the company's new rules of engagement are a good step toward overcoming channel conflict with HP's sales teams.
March 23, 2012
The Dell-SonicWALL acquisition could benefit channels from both companies, but SonicWALL partners want to be sure they're recognized and supported in the Dell ranks.
December 12, 2011
Despite Oracle’s lack of marketing support for MySQL, VARs and developers are seeing success with the database with the help of SkySQL and recent enterprise-features.
Channel Conflict Get Started
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A partner program, which may also be referred to as channel partner program or alliance program, is a business strategy that vendors develop to encourage others to work with the vendor and sell its products or services. Continue Reading
Co-selling is an approach to product and service distribution in which channel partners are the primary route to market. Continue Reading
As far as channel partners are concerned, vendor partner programs are only as good as the benefits they deliver. Learn three important ways in which vendor partners create value for channel partners. Continue Reading
Evaluate Channel Conflict Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
The gray market revisited: A KPMG report explores whether the sale of gray market products has decreased since 2008 when economic conditions proved conducive to unauthorized sales channels. Continue Reading
Line-of-business managers are contracting for cloud services through a relatively new type of channel partner: digital marketing agencies. Continue Reading
As solution providers and vendors continue to adjust to the growth of the cloud and SaaS applications, channel conflict remains a concern. Continue Reading
Manage Channel Conflict
Learn to apply best practices and optimize your operations.
Deal registration programs have proven to be a headache for both partners and vendors, but new solutions aim to simplify the process. Continue Reading
Acronis' new Channels 1st program gives top VARs more help with lead generation, special promotions and joint marketing. Continue Reading
It's a never-changing story: VARs want a piece of software upgrade and maintenance contracts, but vendors won't cough it up. Continue Reading