In this week's edition of Channel Chat, Pete Sclafani, co-founder of 6connect, formerly of United Layer, sits down to discuss how the use of social media applications like Twitter can increase customer trust and how social media use helped him market his company's brand and vision. Pete also provides tips on using Twitter, such as drawing the line between being too stingy with information in a "tweet" and being too transparent.
You must have Adobe Flash Player 7 or above to view this content.See http://www.adobe.com/products/flashplayer to download now.
Download for later:
Channel Chat: Using social media to meet customers' needs
• Internet Explorer: Right Click > Save Target As
• Firefox: Right Click > Save Link As
Dig deeper on Channel business management strategies