Tech Buyer Snapshot
IDC expects the big data technology and services market to grow at a 27% compound annual growth rate to $32.4 billion through 2017. If you're a reseller looking to pursue the big data market opportunity, "Tech Buyer Snapshot" is intended to help.
The following slideshow presents information drawn from a TechTarget survey of 329 North American IT professionals with purchasing authority for their companies' big data initiatives. The survey was conducted between April 1, 2014, and Feb. 27, 2015, and asked respondents to cite top priorities and challenges behind their big data projects. You'll find out what respondents' aim to achieve through their big data projects and what aspects of big data they struggle with. We will also take a look at how respondents intend to purchase the big data technology for their projects -- through the channel, directly from the vendors, or both. Big data expert Phil Shelley of Newton Park Partners provides commentary on how businesses generally buy big data technology and where the opportunities lie.
Click on to the following slide to find out what's driving your customers' big data projects.