Channel Strategies for the CIO
Storage magazine has been conducting biannual surveys of its storage administrator audience members for a decade to gauge their storage hardware and software purchasing plans. We analyze the results to identify storage trends that impact your customers' purchasing plans -- to help you choose what technologies you sell to customers, as well as how you go about selling them.
In this second of five reports on the fall 2012 storage Purchasing Intentions survey results, we examine corporate cloud storage use and cloud storage trends among survey respondents. This survey was directed and analyzed by Rich Castagna, editorial director of Storage magazine and TechTarget's Storage Media Group of websites. The survey was conducted in September 2012, and respondents were screened for specific storage purchasing authority. There were 702 qualified respondents from among all vertical industries, reporting an average annual revenue of $1.3 billion and an average 1.7 petabytes of data under management on all types of media.
