Home > IT Channel News > Oracle rolls out price hikes on app server, database
IT Channel News:
EMAIL THIS

Oracle rolls out price hikes on app server, database

By Barbara Darrow, Senior News Editor
18 Jun 2008 | SearchITChannel.com

Oracle news and trends
Digg This!    StumbleUpon Toolbar StumbleUpon    Bookmark with Delicious Del.icio.us    Add to Google

New from Oracle: price hikes.

Oracle's new price list includes hefty price hikes on BEA's popular application server as well as the company's own bread-and-butter database.

The price on the high-end BEA Weblogic server, newly named Oracle's lead app server, is now $25,000 per CPU up from $17,000 per CPU previously. The price on the lower-end version, which BEA called Advantage Edition and will now be known as Standard Edition, remains $10,000 per CPU.

Oracle also added a named-user price option for the application server -- $200 per named user for Standard Edition and $500 per named user for Enterprise Edition. "That may make things more flexible, but given how app servers are used, I don't see a lot of people buying this way," said one channel partner.

More on Oracle and BEA
Big price hikes from Oracle

Oracle sets middleware lineup after BEA deal

Oracle-BEA combo to boost partner product portfolio

A longtime Oracle and BEA Systems value-added reseller (VAR) -- who knows the niceties of the old pricing for both companies -- said the changes were long expected. People knew months before Oracle closed its $8.5 billion buyout of BEA that Oracle would probably acquire the company and then hike the prices, this channel exec noted.

"People are not happy about [the price hikes], but they've accepted them as inevitable. We told customers: 'When is the last time Oracle bought a company and didn't raise prices?' It actually helped us sell a lot of upgrades going into the acquisition," this reseller executive said.

One mystery remains: Nowhere on the new price lists is there mention of BEA's entry-level Weblogic Express. One partner said it appears that Oracle's new default play there is Oracle Internet Application Server Special Edition One.

Oracle remains in a quiet period going into its June 25 fourth-quarter and fiscal-year-end conference call.

Interestingly, pricing on the company's business intelligence (BI) lineup is the exception to the rule. Oracle has actually cut prices there, probably because the company increasingly sees BI as a strategic battleground with SAP and its new Business Objects franchise.

An example: Oracle's Financial BI Analytics was $400,000 per customer and is now $5,800 per application user, although it carries a minimum of 25 named users.

News of the Oracle price hikes was broken on the Channel Marker blog yesterday. To recap the highlights: Oracle raised the price of its high-end database to $47,500 per CPU from $40,000 per CPU.

Oracle partners are mixed on the news. Some say the actual list price of a product means very little in a world where Oracle discounts heavily to win deals. Others argue that the price list is the basis for all those discounts, so it matters. One partner said that a 50% discount on $47,500 versus one on $40,000 makes a difference.

"I think it's crazy to raise prices in this environment," said one West Coast Oracle partner. "This leaves a bad perception out there."

Those on both sides of the aisle said neither Oracle nor the independent BEA has hiked prices across the board in a long time.



Tags: Technology Vendors/OEMsHow to Sell Technology in the IT ChannelVIEW ALL TAGS

Digg This!    StumbleUpon Toolbar StumbleUpon    Bookmark with Delicious Del.icio.us    Add to Google


RELATED CONTENT
Technology Vendors/OEMs
Top IT Channel Marker blogs for June 2009
Netbook news: Google Android, Intel Moblin and Windows 7 cheat sheet
Juniper axes sensitive hacking demo; other news briefs
Dell mystery 'MID' in the works; news in brief
Oracle specialization program targets PLM, ID management
Feds want more on Oracle-Sun deal; news in brief
Windows 7 prices set; other news in brief
Red Hat takes KVM leap; news in brief
HP consults on clouds; news in brief
Pranah jumps to multi-protocol storage; more headlines

How to Sell Technology in the IT Channel
Microsoft incentives, finance options seek to ease ERP, CRM sales
Novell partner program adds new partner incentives
Novell adds deal registration, beefs up rebates for top partners
Tech Watch: Virtualization mantra will spread to network in 2009
Shades of gray: Tight economy spurs concern over unauthorized technology sales
Virtual servers, BI offer bright spots in dark quarter
2008 in rear view, 2009 up ahead
Top IT channel topics for 2009
IT Channel News Briefs, Dec. 29
IT Channel News Briefs, Dec. 23

RELATED GLOSSARY TERMS
Terms from Whatis.com − the technology online dictionary
partner  (SearchITChannel.com)

RELATED RESOURCES
2020software.com, trial software downloads for accounting software, ERP software, CRM software and business software systems
Search Bitpipe.com for the latest white papers and business webcasts
Whatis.com, the online computer dictionary

HomeNewsTopicsITKnowledge ExchangeMultimediaWhite PapersBlogsEvents
About Us  |  Contact Us  |  For Advertisers  |  For Business Partners  |  Site Index  |  RSS
SEARCH 
TechTarget provides technology professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective purchase decisions and managing their organizations' technology projects - with its network of technology-specific websites, events and online magazines.

TechTarget Corporate Web Site  |  Media Kits  |  Site Map




All Rights Reserved, Copyright 2006 - 2009, TechTarget | Read our Privacy Policy
  TechTarget - The IT Media ROI Experts