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AppDynamics partners get new two-tier channel program

AppDynamics, a Cisco business unit that makes application performance monitoring software, has rolled out a new partner program; more news from the week.

AppDynamics' recently unveiled partner program will cultivate relationships with channel companies working on, or planning to pursue, digital transformation opportunities with clients.

Cisco completed its acquisition of AppDynamics, a maker of application and business performance monitoring software, in March 2017. AppDynamics now operates as a software business unit within Cisco's internet of things and applications sector. The AppDynamics Partner Program runs separately from Cisco's partner program in much the same way Cisco Meraki maintains an independent channel initiative.

Ghazal Asif, vice president of worldwide channels at AppDynamics, based in San Francisco, was previously director of global channel sales at Cisco Meraki.

"The channel is one of our top priorities in our business," she said. "We are investing in it."

Asif said AppDynamics is looking for partners who either have a digital practice or plan to invest in building one. The goal is to work with partners who can help enterprises deal with consumers' high expectations for application performance. She said companies such as Amazon, Apple, Facebook and Google "have changed the game of what people expect and how they expect apps to perform."

In gearing up for digital channel opportunities, AppDynamics has structured its partner program in two tiers. The invitation-only top tier, the Titan partner level, houses the business unit's most strategic partners. The second tier, Alliance partners, contains all other AppDynamics partners. Asif said AppDynamics will devise a promotion path for getting alliance partners to the Titan level.

The Titan partner program includes sales and presales enablement, services implementation training, dedicated sales engineering and field channel manager support, deal registration with guaranteed margins, and a rebate program.

Bob Elfanbaum, general manager of World Wide Technology's (WWT) Asynchrony Labs in Maryland Heights, Mo., cited the margins and rebate components of the Titan-level program as among its most valuable features.

The channel is one of our top priorities in our business.
Ghazal Asifvice president of worldwide channels, AppDynamics

"The simplicity and clarity of the ... margins and rebates allows us to understand the financial terms of selling AppDynamics, simplifying the analysis related to investing our internal resources to support AppDynamics implementation," he said.

Those features, combined with AppDynamics training and sales enablement, position WWT to "integrate AppDynamics into our go-to-market strategy, enabling the digital strategies of our customers," Elfanbaum said.

WWT, he said, supports the digital initiative for customers in retail, financial services and healthcare -- vertical markets where, "often, the difference between success and failure is support for edge cases and application uptime," Elfanbaum said. AppDynamics' real-time monitoring of such customers' integrated systems "increases the resiliency of the systems we deliver," he added.

Cybersecurity channel developments

Cybersecurity continues to be a hotspot for channel activity. Among the vendors launching new or revised partner programs is Netsurion, a provider of remotely managed data and network security services for multilocation businesses. The Ft. Lauderdale, Fla., company updated its Netsurion Partner Program for point-of-sale resellers and retail technology providers. New features include automatic cellular failover, which switches retail merchant traffic to 4G cellular in the event of a network disruption. In addition, a revised partner portal simplifies sales opportunity registration and order processing, according to Netsurion.

In another vendor move, RedLock, a cloud infrastructure security company based in Menlo Park, Calif., rolled out its CloudView Channel Program. The program offers deal protection and marketing and sales tools, among other features.

In the service-provider space, Masergy has added a Managed Endpoint Detection and Response service to its managed security offering. The service includes an integrated suite of detection and response security tools, machine-learning-enabled security analytics, security analysts who review and triage endpoint alerts, and process integration between Masergy's security operations center and the customer's security team, according to the company. The company said pricing includes 24/7 alert monitoring and response, as well as bundled monthly threat-hunting hours.

Other news

  • Accenture continues its merger-and-acquisition quest, landing five companies since Aug. 3. The acquired companies include the following: Wire Stone, a creative marketing agency; Concrete Solutions, a Brazilian company that focuses on Lean and Agile software methodologies; Phase One Consulting Group Inc., a Salesforce partner and federal market specialist based in Alexandria, Va.; Search Technologies, a big data and search analytics technology services firm based in Herndon, Va.; and Brand Learning, a marketing and sales capability consulting firm based in London.
  • Samsung Electronics America Inc. unveiled additions to its STEP Channel Partner Program, targeting the company's enterprise mobility, large-format display and solid-state drive offerings. The expanded features include a new Samsung training and certification program, accessible via the Samsung Business Academy web portal. Samsung's Marketing Concierge support, which provides lead generation services, has been expanded to include all registered partners; it was previously limited to Samsung's largest partners. In addition, the company said it launched a Mobility Solution Provider Program to recruit partners building "next-generation mobility solutions around Samsung devices."
  • Symphony Ventures, a consulting and managed services firm focusing on robotic process automation, is getting a $4.5 million Series A investment from a midmarket private equity firm. The funding from Livingbridge will help the company continue its global expansion, boost delivery capacity and widen broader development, according to Symphony Ventures.
  • Kaseya, a provider of IT management software, said the latest version of its Traverse networking monitoring and management platform is slated to launch in the third quarter. The new features of Traverse 9.5 include enhanced automation, an updated Panorama visualization interface and integration with the vendor's remote control connect, Kaseya Live Connect.
  • Comodo debuted an online educational portal for managed service providers and IT departments that use the company's Comodo One offering, an IT and security management platform.
  • Distributor Tech Data Corp. unveiled a set of enterprise mobility managed services offerings for its U.S. partner base. Dubbed AccessEMM, the portfolio includes mobile device management as service, augmented reality services and wireless services.
  • WWT, a technology integrator, has joined the Avocor Partner Program at the platinum level. WWT will focus on Avocor's Open Collaboration Solution.
  • Workspace-as-a-service company itopia released a free cost calculator for Google Cloud. According to itopia, managed services providers can use the online calculator to estimate the monthly infrastructure cost to deliver Windows workspaces using the Google Cloud Platform.
  • Faction, a cloud infrastructure provider, released its second-generation Faction Cloud Control Volumes and NetApp Private Storage as a Service.
  • Evolve IP, a cloud strategy company, signed Telarus, a cloud services master agent, to its channel partner program. The arrangement lets Telarus distribute Evolve IP's cloud offerings that include disaster recovery, unified communications and desktop services.
  • SnapLogic, a self-service application and data integration vendor, said it seeks Latin American partners to back its global expansion. The move follows the launch of SnapLogic's global and U.S. partner program.

Market Share is a news roundup published every Friday.

Next Steps

Read how Cisco's acquisition could affect AppDynamics' pricing

Catch up on IT security vendor partner program developments

Gain insight into Accenture's interest in purchasing cloud consultants

 

 

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