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Software testing technology vendor LogiGear sharpens channel focus

LogiGear, a software test automation company, looks for market expansion through three new channel alliances; other IT channel news from the week.

LogiGear Corp., a provider of software testing technology and services, has ramped up its channel strategy, as it looks to break into new markets.

The vendor this week added three channel firms to its partner roster: GMO Alliance, an Australian outsourcing firm; Mobile Labs, a mobile application and web development and testing provider based in Atlanta; and SEP Technology (SEPTech) Consulting, a boutique consultancy headquartered in New York that targets the government and finance sectors. 

LogiGear will enable its new partners to offer its testing automation tool, TestArchitect, and services, said Lina Parness, director of partnerships and alliances at LogiGear, based in Foster City, Calif.

Parness, who joined LogiGear about six weeks ago, said she is currently focused on formalizing LogiGear's reseller program. She said the program will support solution selling strategies.

Keyur MajmudarKeyur Majmudar

Keyur Majmudar, managing partner of SEPTech, said he encountered LogiGear at last year's STAREAST conference and found its software testing technology aligned with SEPTech's approach and its clients.

"The basic thing that attracted me to TestArchitect and LogiGear ... was that the product itself had a number of features that were very valuable," Majmudar said, citing a keyword-driven framework as one of those features. He also noted TestArchitect allows SEPTech to create and reuse functions, "making the test script not only resilient, but also very easy to maintain."

Lina ParnessLina Parness

According to Parness, LogiGear has about 12 channel partners today and will maintain selectivity in its recruitment efforts. "We are looking for very mindful, strategic partners that will add value. ... With every partner that we onboard, we are very specific to why they fit in, how they fit in [and] how we fit in," she said.

She noted LogiGear is considering the automotive space as a potential vertical play.

Wipro revamps Appirio's management structure

Appirio said three Wipro Ltd. executives have transitioned, or will soon transition, to the cloud consultancy in a management shift that signals the latest step in the ongoing integration of the companies.

Wipro, an international IT consulting firm, announced in October 2016 plans to acquire Appirio. The transaction, valued at $500 million, brings together the companies' Salesforce and Workday cloud application practices under the Appirio brand.

The revamping of Appirio's management structure aims to help Appirio "maintain as much momentum as we had before the acquisition," while bringing in expertise from Wipro, said Steve Pruden, who has been promoted to senior vice president of human resources as part of the management change. He was formerly vice president of strategy and integration.

Executives transferring from Wipro include Krishnan Subramanian, who joins Appirio as CFO. He had been vice president of finance at Wipro. Rajeev Kumar, global head of campus hiring at Wipro, will become Appirio's chief customer officer effective April 1. And Anindya Chaudhuri, general manager and global head of cloud apps at Wipro, has been promoted to global head of integration and strategy at Appirio.

Other promotions include Ritu Bhatnagar, deputy general counsel, who now oversees Appirio's worldwide legal, governance and compliance-related matters, and Jennifer Odess, director of data science for Appirio's Topcoder community, who becomes vice president to the office of the CEO.

Pruden, meanwhile, said the top challenge in his human resources role will be to continue the culture Appirio has developed over the past decade and bridge that with a larger, more global organization.

"There is no well-worn path for lining up two cultures and maintaining the best of both," he said.

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Other news

Here's a look at more channel news from the week:

  • Distributor Avnet introduced a new service to help partners create internet-of-things offerings for their customers. North American partners can now tap relayr's 5-4-3 Innovation Acceleration process, a three-stage course for developing ideas into IoT prototypes. Partners can access the 5-4-3 Innovation Acceleration process through the Avnet Cloud Marketplace. Partners can also offer the service in their own marketplaces, Avnet said.
  • Deloitte has expanded its vendor alliances in the fields of robotic process automation and cognitive automation. The new partners -- Automation Anywhere, Blue Prism, UiPath and WorkFusion -- join Deloitte's Cognitive Advantage initiative, a cognitive platform and suite of services. The companies will help Deloitte "develop a new generation of digital workforce solutions" that combine advisory services and technology tools, according to Deloitte.
  • Panzura, a hybrid cloud storage vendor based in Campbell, Calif., unveiled a partner program that the company said protects partner opportunities and margins through deal registration. The program, dubbed the Freedom Partner Program, also includes a market development fund program. The announcement follows the launch of the Panzura Freedom product line, which lets customers centralize enterprise file storage in the cloud.
  • IT automation software provider Atera added new automation features and upgrades to its platform. The platform now offers more auto-healing scripts; enhanced out-of-the-box monitoring; and the full integration of Splashtop's cross-screen, support and collaboration technology. Atera said it also further streamlined the agent installation process.

Market Share is a news roundup published every Friday.

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