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BOSTON -- Hewlett Packard Enterprise is looking to develop partner expertise around its technologies and increase market share in the enterprise mobility market.
Announced this week at Global Partner Conference 2016, the updated HPE Partner Ready program will now hinge on a set of 11 competencies, which are planned to roll out over the next 12 months. The vendor said six of the partner competencies will launch Nov. 1: Application Development and Transformation; IT Automation and Orchestration; Incident Recovery; Data Management Infrastructure and Architecture; Intelligent Workplace; and Digital Collaboration.
The remaining five competencies will include Risk Management and Secure Design; Threat Detection and Response; Data Discovery and Assessment; Data Analytics and Business Insight; and Campus Mobility.
According to HPE, the competencies span its portfolio of enterprise technology and services, and they align with market trends -- all critical to the future growth of partner businesses.
Targeting the enterprise mobility market
HPE, in conjunction with Aruba Networks, a networking company HP acquired in March 2015, unveiled Partner Ready for Networking, a new program under the umbrella of HPE Partner Ready.
Partner Ready for Networking merges legacy HPE networking programs with the Aruba PartnerEdge program and aims to support partners in the enterprise mobility space. "Basically, what we wanted to do was develop a program that's optimized for the network opportunity," said Jim Harold, vice president of North American channels at Aruba.
Taking advice from the Aruba partner advisory council, the companies designed the program to protect partners' investment in training and certification, and to retain legacy partner levels, Harold said. The program features a structure of Silver, Gold and Platinum tiers, and all partners will be grandfathered into the program at their highest level.
To simplify deal registration, the program offers one-page deal registration with a streamlined approval process through a new partner portal. HPE said it will reward partners for specializations in cross-selling and up-selling wireless and switching products, as well as for expertise in mobility.
HPE Partner Ready for Networking was launched alongside the Aruba Mobile First Platform, a new software layer Aruba released at the conference. The Mobile First Platform looks to assist third-party developers and executives improve applications and services, HPE said.
More news from Global Partner Conference 2016
HPE shared several other announcements with GPC 2016 attendees:
- HPE said it will enhance its Partner Ready Service Provider Program to better support partners delivering services that use HPE technology and IT investment products. Enhancements include improved alignment across the channel hardware and software portfolio, as well as additional IT consumption options. The updates will roll out Nov. 1.
- Partners received a number of new marketing tools, many of which focus on new media marketing. The new resources include a social media center, content syndication tools, a marketing concierge, marketing training tools and webinars. The vendor also announced IT investment tools, such as Partner Connect API, a plug-and-play interface that partners can integrate into their online portal environments.
- Hyper-Converged 380 offerings were expanded with Rapid Bundles. Rapid Bundles combine hardware, support and startup services, and they offer customers the option to order customized virtualization, cloud and virtual desktop infrastructure workloads.
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