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Extreme Networks partner incentives target the mid-enterprise market

New Extreme Networks partner incentives include upfront discounts and back-end rebates for closing net new mid-enterprise customers; more IT channel news from the week.

Extreme Networks is looking to reward partners for solution selling and signing customers in the mid-enterprise space.

With the networking vendor's new deal registration program, launched this week, the company will offer fixed upfront discounts for registering net new customer opportunities, as well as rebates upon closing those deals. Additionally, Extreme increased rebates for wireless sales with as much as a 50% rebate increase for qualifying Wireless Specialized Partners selling ExtremeWireless technology.

"Together with the partners and the capabilities they have, we believe with [a] really focused approach that we can be tremendously successful over the next few years," said Gordon Mackintosh, senior director of the worldwide partner organization at Extreme.

The Extreme Networks partner program now also features a service maintenance growth rebate for new or renewed maintenance agreements. Qualifying partners will have access to "training as a service" and self-paced training models in the second quarter of fiscal year 2017.

Gordon MackintoshGordon Mackintosh

Mackintosh revealed some of what to expect at the Extreme Networks partner summit to be held in Orlando, Fla., this October. "We'll be talking about new revenue streams coming from software and cloud, potentially new additions to the partner program [and] facilitating the selling of software and cloud to complement the networking solutions that we have today," he said. He added that partners will learn about new marketing services for generating demand in the mid-enterprise space.

Microsoft WPC 2016 coverage

At this year's conference, held in Toronto, Microsoft shared its priorities for fiscal year 2017 and highlighted progress it's making in the cloud arena. Partners responded well to Azure's growth and took note of Azure Stack. Read the stories in our conference guide.

IT channel news roundup for the week of July 11

Here's a look at the highlights:

  • Distributor Tech Data cut the ribbon on its business practice for solution providers looking to enter the internet of things (IoT) market. The Smart IoT Solutions practice aggregates products from its ecosystem of technology partners and offers value-added services for partners. The new practice will focus on manufacturing, transportation and logistics, retail, and smart spaces verticals.
  • Tech Data has also expanded StreamOne, its platform behind its Cloud Solutions store, with options for partners to create a private-label cloud store or integrate Tech Data's services into existing e-commerce environments. Additionally, Tech Data signed an agreement with Global Knowledge, a provider of learning services and professional development products, to offer cloud business assessments via the Tech Data Cloud business unit. 
  • In other distribution news, Avnet's Rick Hamada resigned as the distributor's CEO and from its board of directors. The company appointed board member William Amelio as its interim CEO.
  • Last week, Avnet unveiled the EMEA Avnet Cloud Marketplace, featuring cloud products from AWS, Avnet, Cisco, IBM, Oracle, among other providers, in the U.K. and France. Partners can bundle and integrate the cloud services with IT services from Avnet. The Avnet Cloud Marketplace will roll out in additional countries this year and next, including Germany, the Netherlands and Poland.
  • Traffic visibility vendor Gigamon signed an agreement with distributor Westcon to offer its technology in Latin America. Westcon will first focus on Brazil, Mexico, Colombia, Argentina, Peru and Chile. 
  • Microsoft technology partner NetEnrich launched a return-on-investment (ROI) assessment service for partners migrating apps and data to Azure. ROI Assessment Service for Microsoft Azure evaluates customers' IT infrastructure to establish its "cloud-readiness and cloud ROI," the company said.

The Market Share is a news roundup published on SearchITChannel every Friday.

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