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Max Pruger, chief sales officer at nGenx, based in Overland Park, Kan., said the company wanted to expand its managed services provider (MSP) channel when he joined the company in June 2015. Until then, NGenx had sold its workspace as a service products mainly through agents and telcos. "The best way I could think of doing that, while not overwhelming our onboarding team and sales team, was to reach out to a couple of ... either [MSP franchises] or MSP aggregators that deal with a lot of MSPs," Pruger said.
At the corporate level, TeamLogic IT will evaluate and select products and services, and recommend them to its franchisees. For the franchisees that adopt the product, TeamLogic IT will offer support, training and marketing. "The franchisees don't have to use that solution, but, if corporate does select an option, then almost all the franchisees will use it," Pruger said. TeamLogic IT had been evaluating workspace as a service products for about two years before choosing nGenx's, he added.
So far, about 30 of TeamLogic IT's MSP franchisees have signed up for the nGenx MSP program. "Even though our partnership is with TeamLogic corporate ... our relationship still ends up being between us and the franchisee. So, as a franchisee gets an opportunity or wants to learn more, they come to our website ... enter their information and sign up. And that way, we can track who's a TeamLogic franchisee."
As part of the agreement, nGenx will give TeamLogic IT visibility into which franchisees have signed up, and who their end customers and users are. NGenx is offering a special incentive to franchisees that sign up with its MSP program.
Pruger said nGenx will be announcing a partnership with an MSP aggregator next month.
IT channel news roundup for the week of Feb. 22
Here's a look at the channel news highlights from the week:
- General Electric Co. launched the GE Digital Alliance Program for system integrators, telecommunications service providers, independent software vendors, technology providers and resellers. Alliance partners will have access to training and certification for developing industrial apps with Predix Cloud. The program also offers sales, marketing and technical resources; joint deal registration; and other benefits.
- Avnet Government Solutions added NetApp data storage and management products to its General Services Administration schedule.
- Nonprofit trade association CompTIA updated its advisory councils with four new councils. The councils include the Distributor Advisory Council, Partner Advisory Council and Vendor Advisory Council, as well as the recently added End-User Commission, which focuses on providing insight into the IT sales cycle. CompTIA also named industry veteran Ken Presti as director of advisory councils.
- Security company SECDO released the SECDO Platform for managed security service providers. The platform offers advanced alert validation, investigation and remediation for security operations centers.
- Veeam Software has appointed Kevin Rooney as its vice president of North America channel sales. In his new role, Rooney will oversee the execution of Veeam's North American channel sales strategy and develop the Veeam ProPartner program, which currently has more than 37,000 partners signed up worldwide, according to the vendor.
- Hewlett Packard Enterprise Software Licensing and Management Solutions Hosting introduced Solution Provider Resource Community, a Web-based hosting community for service providers. The resource community provides guidance, expertise and marketing help to service providers looking for growth in cloud services.
Dell's channel chief: An update on the EMC merger.
IT monitoring software vendor ScienceLogic launches a partner program.
Tech Buyer Snapshot: Tips for selling unified communications technology.
Healthcare vertical targeted for workspace as a service opportunities