Global partner program to launch for Violin storage, appliances

Flash storage vendor Violin Memory said it's introducing a global partner program; CounterTack unveils a global partner program; more news.

All-flash storage vendor Violin Memory Inc. said that it will launch its new global partner program on July 1. Violin Memory said it designed the program using input from its channel partner community and it will deliver a variety of channel-specific programs, support, services and tools.

Benefits of the Violin Global Channel Partner Program include deal registration; a protected channel discount structure; partner demonstration units; an end user evaluation-to-purchase program; market development funding (MDF); a case study reference program; joint go-to-market events; a partner press program; sales, technical and support enablement; and a support and service revenue program.

In addition to the Violin Global Channel Partner Program, Violin Memory announced the promotions of Andrew Perry to global vice president of channel sales and Christian Putz to vice president of EMEA channel sales.

CounterTack launches a global partner program for CounterTack Sentinel platform

CounterTack, the makers of the real-time endpoint threat detection and response platform CounterTack Sentinel, this week launched the CounterTack CyberPath Partner Program for partners to sell the platform to a global customer base.

Benefits of the program include a dedicated field sales and technical support team, joint marketing and demand-generation program initiatives funded by CounterTack, competitive margin offerings and deal registration, and a CounterTack-funded and -supported Sentinel proof of concept (POC).

Nexenta bolsters partner program with new features

Software-defined storage provider Nexenta this week introduced new features to its partner program for value-added distributors, value-added resellers, systems integrators and service providers. Nexenta has simplified the Nexenta Partner Program's (NPP) membership structure into two tiers, and the partner program now offers a deal registration program; a redesigned marketing development fund program; sales enablement assets, including an NPP sales starter kit; and channel sales managers to drive partners' sales and marketing.

Nexenta said it appointed channel veteran Don Lopes to oversee the NPP as Head of Channel.

The company will conduct a series of webinars about the partner program beginning on June 20 at 10am PDT.

Arrow boosts cloud services portfolio with SoftLayer

Arrow Electronics Inc. this week expanded its cloud services portfolio by signing a reseller agreement with SoftLayer, an IBM company providing cloud infrastructure. The agreement allows Arrow to distribute SoftLayer's infrastructure cloud services in the U.S., Canada, and Europe, the Middle East and Africa (EMEA).

Arrow will offer SoftLayer's product set through ArrowSphere, a cloud aggregation platform that the company launched in EMEA in 2012 and has since expanded into North America. The modular platform provides automated provisioning and consolidated billing for cloud services.

Tech Data adds dinCloud services and products to Solution Store

Distributor Tech Data Corp. this week signed a distribution agreement with cloud services provider dinCloud that will allow Tech Data solution providers to use a suite of dinCloud cloud-based services and solutions via the TDCloud business unit. Per the agreement, dinCloud's Hosted Virtual Desktops (HVD), Hosted Virtual Servers and dinStorage S3 cloud storage platform are now available in Tech Data's Solution Store.

Both dinCloud HVDs -- dinHVD and webHVD -- run from a private virtual data center, allowing end users to log in from a laptop, desktop, iPad or Android device and have access to the same workspace. WebHVD is a clientless, HTML5-powered Web application extension in Google's Chrome browser  that runs on Windows, Mac OS X, Linux and Chromebook endpoints.

The dinStorage S3 cloud storage platform interacts with a variety of third-party products, such as CA and Symantec, and can replicate data across multiple data centers.

The distributor said it will also offer dinServer, dinCloud's hosted virtual servers that provide real-time provisioning of Linux and Windows Servers and synchronization control. DinServer provides customers a virtualized private data center with their own firewall, private virtual servers, network and storage.

Tech Data signs MakerBot to represent its 3-D printing technology category

Desktop 3-D printing and scanning products company MakerBot this week expanded its reach in North America by signing a distribution agreement with distributor Tech Data. The partnership allows Tech Data resellers to sell MakerBot 3-D printing technology, including the recently introduced MakerBot Replicator Desktop 3-D Printer and MakerBot Replicator Mini Compact 3-D Printer. The agreement commits Tech Data to exclusively representing MakerBot in the 3-D printing category for the next 12 months.

Prior to the agreement, MakerBot sold its desktop 3-D printers and scanners directly through its e-commerce site, through Amazon, retail stores and a limited number of select resellers and channel partners.

OpenDNS integrates Autotask to streamline MSP services

Cloud-delivered security provider OpenDNS has integrated its Umbrella for managed service providers (MSPs) service with IT business management platform Autotask.

The OpenDNS-Autotask integration enables MSPs to centralize OpenDNS security alert trouble tickets and metrics within their professional services automation (PSA) system. OpenDNS can automatically generate trouble tickets containing detailed information, such as which machine requires attention, in Autotask. MSPs can use the joint solution to specify ticket queues, status, starting priority, and ticket and issue type.

OpenDNS will deliver metrics to the Autotask dashboard, such as OpenDNS licenses used by each customer; usage data, including the number of protected networks and endpoints per customer; and daily and monthly reports on prevented malware infections, contained botnet infections and more.

OpenDNS will provide a demonstration of its OpenDNS-Autotask integration at the Autotask Community Live Conference in Miami on June 8-10.

Elastic Grid unwraps its new B2B marketing platform

Elastic Grid, a B2B channel marketing solution platform formerly known as Elastic Digital, released a new cloud-based demand-generation suite designed to help partners launch marketing campaigns. The fully responsive, mobile-first platform gives partners access to co-branded marketing campaigns, enablement tools and downloadable sales and marketing collateral from any Internet-connected device, the company said.

Using a single sign-on, Elastic Grid allows partners to securely access and manage their online marketing campaigns and the platform's suite of tools. To simplify the complexity of demand generation, Elastic Grid provides a one-stop shop for campaigns that include nurture flows, inbound social posts and banners, outbound emails, content, responsive co-brandable digital stories and real-time lead alerts.

The platform also features a campaign-launcher dashboard, which is a personalized starting point for managing and running campaigns, contacts and accounts; vendor portals that monitor campaign and partner activity and provide online and offline marketing, education and enablement resources for partners; a landing page for each campaign that allows users to preview and select the modules they want to run; nurture plans that allow partners to select the modules to help them guide a customer or prospect through to a sale; and contact relationship management through an interface that displays contacts and their history and enables partners to filter by maturity. Elastic Grid said it is fully integrated with Salesforce.

For partners, Elastic Grid offers visual, real-time graphs that monitor a campaign or module's performance. For vendors, Elastic Grid provides statistics and trends about marketing performance across regions, partners and quarters. The company said it also provides standard spreadsheets.

The company's existing customers, including VMware, NetApp and Amazon Web Services, will transition over to the platform, according to Elastic Grid.

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