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Avnet cuts deal with hoster PeakColo to offer NetApp Private Storage to channel partners

Lynn Haber

Today’s announcement of NetApp Private Storage for Amazon Web Services (AWS) from Avnet Technology Solutions (ATS) is the first offering from the distributor resulting from its new partnership with PeakColo to expand cloud offerings via

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Avnet channel partners in the U.S.

And it won’t be the last. ATS, the global IT solutions distribution and operating group of Avnet Inc., has plans to design and develop additional enterprise-class Infrastructure as a Service (IaasS) cloud packages powered by Peak for channel partners to offer to their business customers.

The initial cloud offering is the NetApp Private Storage for AWS data center as a service offering, which integrates NetApp FAS enterprise storage, AWS cloud and network resources, and colocation services.

Avnet is making NetApp Private Storage for AWS powered by Peak available to partners in a pre-architected Avnet CloudAttach package called the CloudAttach 500-S. Retail pricing for the CloudAttach 500-S package starts at $13,500 per month.  The package requires a minimum 12-month commitment, according to the distributor.

“This offering allows customers to consume the technology in an as-a-service offering that doesn’t require them to own any assets,” said Tim FitzGerald, vice president of Avnet Cloud Solutions, Avnet Services, Americas.

NetApp Private Storage for AWS powered by Peak includes the NetApp FAS, in contrast to three other existing NetApp Private Storage for AWS offerings that require customers to purchase their own storage array, according to FitzGerald.

As part of a new Avnet Cloud Accelerator Program Powered by Peak, channel partners are able to white-label the Avnet/Peak package to help them build out a cloud practice. Other program features include:

  • A cloud services platform based on open compute and FlexPod infrastructure.
  • No sales competition from Peak.
  • Deal registration.
  • An ecosystem of complementary software and hardware.
  • MDF based on deal volumes.
  • Sales incentives for deal registration and sales.
  • A self-service portal.

Partners can make money selling the new cloud offering and then by adding services over and above NetApp Private Storage for AWS powered by Peak.

An incremental solution that partners can add, for example, is application hosting and management. An end client may buy a number of virtual machines and run VMware and run that on top of the OS and infrastructure that PeakColo offers as IaaS.

“The partner works with the client to identify on-premise applications and helps with the migration of the workload to PeakColo. The partner can make money on the assessment, the migration and by managing the new application running on the virtual servers powered by PeakColo,” said FitzGerald.

PeakColo, in business since 2006, is an enterprise-class IaaS cloud service provider that focuses exclusively on the channel, not competing against its partners in a hosting capacity. Headquartered in Denver, the company delivers services out of its Denver, Seattle, New Jersey, New York, Chicago and U.K. data centers.

While not committing to any rollout schedule, ATS will develop additional integrated and packaged off-premises cloud solutions for its partners powered by Peak. The solutions will address IT infrastructure challenges that customers face related to production workloads, business continuity, disaster recovery, storage and networking.

“ATS has been in active development for the past 18 months to bring new solutions to market,” FitzGerald said.


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