Avnet rolls out an analytics channel package based on HP Vertica

Avnet rolls out an analytics channel package based on HP Vertica that's designed to help partners speed the buildout of their analytics practices.

Hewlett-Packard Co. put the spotlight on big data at the HP Discover 2013 conference this week in Las Vegas. The vendor made several announcements expanding its big data portfolio and, along with enterprise solutions distributor Avnet Technology Solutions, on Wednesday introduced a channel-ready big data and analytics solution based on HP's Vertica Analytics Platform.

The first solution available through Avnet Practice+ for Analytics, which was announced last month, the big data and analytics package targets HP channel partners with an offering designed to help them speed the buildout of their specialty practice with integrated services, hardware and software. IDC estimates that big data technologies and services will be a $23.8 billion global opportunity by 2016.

The new offering includes HP Vertica Analytics Platform Enterprise Edition (3 TB) plus software support; software installation, configuration and integration; HP AppSystem for Vertica (HP DL380p Gen8 V16 Server with 8 TB of Serial-Attached SCSI storage); Proactive Care Service for the server; and on-site hardware installation.

According to Avnet, the new package delivers a parallel database that can process "massive volumes of data" and a real-time analytics framework that can be extended.

"We took HP's Vertica and built an appliance that channel partners can take to their customers and go to market with -- in a single SKU -- and have a big data and analytics solution up and running in a matter of weeks," said Patrick Stewart, vice president and general manager for the HP Practice of Avnet Services for the Americas.

At HP's Global Partner Conference earlier this year, George Kadifa, executive vice president and general manager at HP Software, was adamant about driving more of the company's software business through channel partners -- noting that only a small fraction of the vendor's partner community took advantage of a large opportunity in software, compared with the number of partners that sell HP hardware. At the time, he estimated the big-data opportunity at $20 billion.

Also at that time, HP brought the Vertica Analytics Platform into the HP PartnerOne Program and announced a Big Data Solutions training and certification program for the HP Vertica Analytics Platform available through HP ExpertOne.

Not gung-ho on signing up for the Vertica training just yet? No worries. HP partners looking to get started in big data have to look no further than Avnet Practice+ for Analytics. Partner certification isn't required to sell the new Vertica-based big data and analytics solution. "Avnet has made the investment in certifications and training for them. Partners utilize the technical resources of Avnet services," Stewart said. "This new channel-ready solution helps partners jump-start their big data and analytics practice," he said.

Avnet’s announcement ties in directly to HP’s announcement, on Tuesday, of HAVEn, a big data analytics platform and open reference architecture of which Vertica is one component.

According to Chris Selland, vice president of marketing for Vertica at HP, the company’s partners will be instrumental in delivering on the vision of HAVEn as they leverage its core technologies to create new big data analytics applications and solutions designed to meet tailored use cases, and industry and customer needs.

"Avnet’s solution based on the HP Vertica Analytics Platform is an example of how partners can leverage technologies from the HAVEn platform to deliver unique big data analytics solutions to their customers," he said.

The HP/Avnet partnership is also one route to expand channel sales of Vertica software and an important part of HP’s go-to-market strategy, according to Selland.

HP also introduced HP Actionable Analytics Services, a big data consulting practice, as part of its HP Technology Services; HP Vertica Community Edition and HP Autonomy Legacy Data Cleanup.

HP is holding its first HP Vertica Big Data Conference Aug. 5-7 in Boston.

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