Channel Strategies for the CIOIt's December but VMware Inc. is already gearing up for its annual Partner Exchange next Feb. 8, where it expects a 25% to 30% increase in attendance.
Douglas Smith, VP of VMware's global partner strategy and operations, dropped by this week to talk to SearchITChannel.com about how VMware wants its partners to gear up in "customer relevant" competencies. The company sports three competencies now and will add a few more that it will talk about at the big event.
VMware may not have the hundreds of thousands of partners claimed by some large competitors, but it's pretty happy with the group it's got, Smith said. He noted that the company has about 25,000 partners worldwide, many of which are "registered" versus the high-end VMware Premier partners, but that's the way the company likes it.
Generally, "we prefer partners to be narrow and deep -- they have more relevancy and we'll mostly work with the partners we have and just recruit in areas where we may have gaps in vertical and horizontal coverage. But, by and large, we're pretty happy with what we've got," Smith said.
Requires Membership to View
To gain access to this and all member only content, please provide the following information:
By submitting your registration information to SearchITChannel.com you agree to receive email communications from the TechTarget network of sites, and/or third party content providers that have relationships with TechTarget, based on your topic interests and activity, including updates on new content, event notifications, new site launches and market research surveys. Please verify all information and selections above. You may unsubscribe at any time from one or more of the services you have selected by editing your profile, unsubscribing via email or by contacting us here
- Your use of SearchITChannel.com is governed by our Terms of Use
- We designed our Privacy Policy to provide you with important disclosures about how we collect and use your registration and other information. We encourage you to read the Privacy Policy, and to use it to help make informed decisions.
- If you reside outside of the United States, by submitting this registration information you consent to having your personal data transferred to and processed in the United States.
|
Play now:
You must have Adobe Flash Player 7 or above to view this
content.See http://www.adobe.com/products/flashplayer to
download now.
|
Download for later:
VMware channel chief: Gear up for Partner
Exchange
• Internet Explorer: Right Click > Save Target As • Firefox: Right Click > Save Link As |
Check out more SearchITChannel.com podcasts.