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Ektron pitches content management with social net perksEktron's new partnership with the Solsbury Partner Group aims to help VARs add social networking niceties to the content management systems they build and support. The collaboration helps bridge the gap between the technology vendor (Ektron Inc.) and the implementer, said Woody Carlisle, content management practice lead at Ironworks Consulting, a Richmond, Va., VAR specializing in content management. Ironworks built Nasdaq.com's online community website using Ektron technology, fitting it out with online chats and bulletin boards and other social networking features. Solsbury, formed by veterans from PriceWaterhouseCoopers and Hill Holliday, matches systems integrators and VARs with technology vendors and with integrated marketing agencies, according to Savas Gunduz, managing partner of Solsbury. "Partnering is now a three-way street" with collaboration needed between the vendor, the channel partner and these interactive agencies, Gunduz said. Demand for end-user research tools drove a lot of Nasdaq.com work. "People wanted a "Consumer Reports," but for stocks. Obviously, a trading group cannot do that, but a social media network can. It has automated content feeds, you can follow other people, save articles, create your own page," Carlisle said. Nashua, N.H.-based Ektron is one of the last-standing independent content management companies. In the past few years, IBM snapped up FileNet, Oracle bought Stellent, OpenText bought Vignette, and EMC bought Documentum.
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