Channel Strategies for the CIOHere are the top five IT channel news stories for the month.
1. Oracle-Sun deal done, VAR shakeout expected
Once the European Commission rubber-stamped Oracle Corp.'s $7.4 billion buyout of Sun Microsystems, it was time for Sun VARs to start sweating the details. …
2. Oracle-Sun combo sparks VAR anxiety
… And the details weren't pretty. CEO Larry Ellison said Oracle would take the top 4,000 Sun accounts direct. This was jaw-droppingly bad news for Sun VARs that had sustained those accounts for the past few years.
3. After Oracle-Sun deal: At last some good news for Sun VARs
Oracle immediately tried to soften the bad news for Sun VARs (see #2 above). Oracle brought back Tom Wagner, Sun's former VP of North American sales, a channel favorite, into the fold, giving Sun partners at least one reason to cheer.
4: VAR marketing 101
VARs know their technology stuff but many need to
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brush up on their marketing and self promotion skills.
5. Data center hardware wars: VARs take on vendors
Cisco, HP, Oracle and other big-time tech vendors say customers want to buy more IT from fewer vendors. VARs maintain that they, not vendors, are the trusted IT source for business customers.
Check out the most-read IT channel stories from January 2010.
Let us know what you think about the story; email Barbara Darrow, Senior News Director at bdarrow@techtarget.com, or follow us on twitter.