A tough economy and tight budgets have made it extremely challenging for a VAR business to succeed. Listen to Logicalis CFO Greg Baker talk about how VARs can better market themselves and their services to company CFOs and overcome obstacles to IT deal completion.
In this podcast, you'll learn about the importance of not only talking about technologies when trying to win business deals, but also the best ways to demonstrate a project's payoffs. You'll find out who is involved in the decision-making process in enterprises and small and medium-sized businesses, and you'll discover how to speak their language.
Right-click on the podcast link to download the file as an MP3!
More resources on VAR business deals and marketing
- FAQ: Top VAR business concerns
- Billion-dollar question: Will the stimulus stimulate VAR business?
- VAR marketing 101
- Top three issues for CFOs in 2010
Dig deeper on How to Sell Technology in the IT Channel