F5 Networks Inc. has launched a new North American channel program, called F5 Lightning.
The program seeks to improve F5's standing in the application delivery networking market, as well as allow partners to increase their productivity.
There are four elements to the program: deal registration enhancement, new service renewal programs, application deliver-specific programs and the elimination of partner audits in 2009.
The new deal registration offers a new third tier, which is being called the "Partner Value Discount." This tier differentiates fulfillment opportunities from value-added activities.